Instagram says inspiring and empowering brands to create beautiful imagery that engages its 200 million members is something the company is always striving for.
It’s no surprise that the one thing Instagram hears over and over again from businesses is that they want more insight into how people engage with and respond to their photos and videos. Instagram has announced that businesses will finally be getting what they asked for.
We’re excited to announce that over the coming weeks and months, we’ll begin rolling out a new suite of tools to help brands better understand the performance of their paid and organic content on Instagram.
Instagram’s new tools will help businesses in three key areas:
- Account insights: allows businesses to see how they’re increasing brand awareness on Instagram through impressions, reach, and engagement.
- Ad insights: shows the performance of paid campaigns with brand analytics (impressions, reach, and frequency) for each individual ad delivered to the target audience.
- Ad staging: allows advertisers and their creative teams to preview, save, and collaborate on ad creative for upcoming campaigns.
With these new tools businesses will have real-time access to information. This data will help marketers to better understand things about their audience, such as the best time of day to post a photo or video.
Instagram has been working closely with their advertising partners to perfect these tools and ensure they meet the needs of advertisers. Soon these features will be rolled out to all Instagram advertisers, who are invited to provide further feedback before the tools are released to additional brands later in the year.