With the rise of blogging and low cost content management systems also comes the rise of news publications and the need for content syndication. Yahoo News is by far the most popular online news aggregator and search engine in terms of daily usage.
The main stories on the Yahoo News front page are powered by content partners, and internal search stories are served via the Yahoo News index. Similarly, Google News serves front page results from sites it deems news authorities, and internal results are based upon search relevancy and story timing.
Question is, how can one list their news site in such a valued source as Yahoo News?
Submitting your news site to Yahoo News is a little more old school than one may think. Yahoo News uses a News Source Submission Form which asks for information like news topic, RSS feed and geographic location.
Personally, I’ve seen jumps in referrals here at Search Engine Journal from Yahoo! News reach 5,000 a day dependent on news story, search terms, timing and whether or not Yahoo Search lists those topical stories as a Yahoo Search Shortcut or not.
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Comments
16 responses so far ↓
Laurie on May 23, 2007 at 11:02 am
Great tip! Thanks!
John / SocialNext on May 23, 2007 at 11:52 am
Thanks Loren!
Jonathan Kraft on May 23, 2007 at 2:11 pm
This is a really good piece of advice. I went over and added my IdentityTheftSecrets site. Thank-you for recommending it.
Jon on May 23, 2007 at 2:13 pm
Excellent tip Loren. Do you believe this results in a better chance for more prominent coverage on Yahoo News vs. having the story submitted and/or picked up via a third party PR distribution site such as PRWeb?
Loren Baker, Editor on May 23, 2007 at 2:48 pm
Jon, the value of press release printing services like PRWeb is more of a long term result as the releases will be indexed in normal search engines far longer than they would be in news search.
When syndicating news from a publisher site into search engines however, the user is taken directly to the site of the publisher, and not through a third party, like the PR services do.
If a story is newsworthy, exciting, or timely, then you may see great advantages from news search indexing (that is, if approved by the news search engines).
If the story is boilerplate press release, chances are sticking with release distribution is the way to go.
Loren Baker, Editor on May 23, 2007 at 2:49 pm
Jon, furthermore, I’d ask myself; “Do news readers know the difference between a news site and press releases?”
Usually the answer is yes :)
(Would make for a good study!)
Jon on May 23, 2007 at 3:05 pm
Loren,
Yeah and understand and agree with what you’ve just said. Let me rephrase my inquiry:
If one were to consider two methods with the goal of getting not simply a Yahoo News pickup, but one that is featured prominently within Yahoo News (and thus get more eyeballs), would you think that submitting via the Yahoo News form would be more effective (submitting directly) than having that submission made via PRWeb?
My hunch is that it might well do just that. I would think there is a fair amount of automation in how Yahoo features PRWeb-originated news items within Yahoo News. By contrast, when submitting directly to Yahoo News there *may* be an actual editor that gives it a closer look. If that is indeed the case than to me that makes it worthwhile to submit directly as all Yahoo News pickups are certainly not equal.
Jon on May 23, 2007 at 3:10 pm
Loren, Upon re-reading your comment I believe you may have addressed it there… Seems as though the direct submission “can’t hurt” and in some cases where you’ve really got something special it might indeed be advantageous.
On another unrelated note, check out the Baltimore / DC SEO Meetup group we’re starting… my name above is the link.
Don Abhilash on Jun 4, 2007 at 9:27 am
Dear Friend ,
Thanks for the tip.i have implemented it and iam waiting for the feedback…
My site is for latest updates on formula 1 race..
please look at it ..it good enough
http://www.formula1track.blogspot.com
Regard’s,
Don Abhilash
Mr Optimize Your Web (aka Kristjan Mar) on Jan 2, 2008 at 7:13 pm
Thanks, great stuff and works like a charm.
Max Worton on Feb 19, 2008 at 6:23 am
Thanks, this is how we are doing it
__________________
Web Efforts
http://www.webefforts.co.uk
Scott Porter on May 29, 2008 at 11:32 am
Great post. My hunch is that submitting directly can’t hurt, but could help immensely if it’s picked up. It’s hard to justify several hundred bucks to submit through the 3rd party guys if you can submit releases directly to the top 5-10 news sites and get 75-80% of the coverage for 30 minutes worth of work. MarketBuilders can submit directly. http://www.marketbuilders.tv.
Joe Sacramento on May 29, 2008 at 9:25 pm
Hi. What about my site? Can I submit it for Yahoo you think? Do opinion sites qualify for Yahoo news? http://joesacramento.com sacramento, ca
bill on Jul 6, 2008 at 10:46 pm
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Arthur Action Jackson on Aug 23, 2008 at 9:16 pm
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Arthur Action Jackson on Aug 23, 2008 at 9:18 pm
Great Story for Yahoo News
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