Google Sending Warnings To Business Owners: 3 Weeks To Save Their Google Places Listing

Google Places

Business owners have reported on the Google Business Help forums that they are getting emails from Google with the subject line: “Action Required: You have 3 weeks to save your Google Places Listing.” This information was first reported by Barry Schwartz of Search Engine Roundtable.

The body of the email reads as follows:

Due to changes in Google Maps, we’d like to inform you that unless you review and confirm the information in your Google Places account, we will no longer be able to keep and show it to Google users after February 21, 2014.

If you wish to keep your listing active, follow these three easy steps:

1.        Log in to your Google Places account
2.        Review and update your information
3.        Click the “Submit” button

The Google Places Team

Jade Wang, Google Business Community Manager, has confirmed that this is a legitimate email Google is sending out saying Google is making some changes to Google Places for Business and Google Maps. Part of these changes involve asking business owners to review and confirm some of the information in their Google Places accounts. Jade also apologizes for any inconvenience this causes.

If you have a Google Places listing but did not receive this email, it doesn’t necessarily mean you weren’t affected. The email may have been automatically trashed by the spam filter of your inbox, so you may want to manually check to make sure so you can avoid your Places listing becoming de-listed.

In order to manually check, just log into Places for Business and take a look at your business information. Go through it and update it if necessary, then click “Submit.” You’ll need to do this for all listings in your account by February 21, 2014, to ensure they remain on Google Maps. If you don’t, you’ll need to add your business information and undergo the tedious PIN verification using Google Places all over again.

Editor’s Note: This post has been amended to include the source of the first report. 

Matt Southern
Matt Southern is the lead news writer at Search Engine Journal. His passion for helping people in all aspects of online marketing flows through in the expert industry coverage he provides. In addition, Matt also works as an SEO Analyst at Pam Ann Marketing, helping businesses with search and content marketing.
Matt Southern

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16 thoughts on “Google Sending Warnings To Business Owners: 3 Weeks To Save Their Google Places Listing

  1. Many thank-yous for this information. I have a couple clients that I have set up on Google Local and I would hate for anything to happen to all my hard work.

  2. Thanks for the heads-up. This could save me a lot of trouble. I hope Google does a good job about warning their customers. Since it is a free listing, they may be less likely to be too stringent. I appreciate the help.

  3. Good thing I’ve already been doing this for my clients! I hope this doesn’t mean they will all need to be poked again…

  4. You know, local is such a mess at the moment that this is a necessary evil. Since they rolled back on the blended search results we are seeing lots of what look like abandoned or spammy listings pop up (with over optimised business names) so I am all for this if it clears out some of the junk.

    It’s a pain for real business owners for sure but it further illustrates the need to do local properly and take stock of what listings you have out there.

  5. I too think this is a huge thing and it’s good for business and marketeers. Good thing I too have been updating this for my clients. :)

  6. Some one make duplicate page of my Google Business. I reported twice but still that page exist. I owned hotel and it effect my business badly as my website hidden on google map results…Please Google do it asap. Thanks!

  7. Does anyone know why certain listings are being affected and why others aren’t? For example, if an owner hasn’t logged into their account in 6 months? Why is Google requiring these particular listings to log in, confirm their info and submit?

  8. Hi,

    I’ve been checking some of the Google Places (Google+ Local) listings that we claimed or added and when you make a change, there is NO submit button. At least I have been unable to find one. When I make a change in the new dashboard a message appears “Some updates to this listing may take up to 3 days to go live”. There’s NO submit button. That make me think that it businesses that have the old dashboard.

    In the old Dashboard, there was a “Submit” button at the bottom after you made your changes. Do you think it’s businesses that are still have the old dashboard that are receiving these email from Google?

    Let me know what you think.

  9. Thanks for providing the exact email. I called The Google Places Team in an attempt to get to the bottom of who exactly is affected by this, and it is definitely something only happening to Australian businesses.