Google’s “Related Searches” Now Include Brands, Types, and Stores in Results

Over the past few months Google has been testing out 3 new categories in “related searches”: brands, stores, and types. Search Engine Roundtable tried out the new feature using the terms “diamonds” and “cameras”, while I performed queries using the key words “laptops” and “smartphones”. Both searches displayed the new “related searches” refinements and gave me a list of popular brands, types and places where I could purchase the items.

I can definitely see the upside of these refinements; Googlers can now hone in on exactly what they are looking for when it comes to search for popular products. This new enhancement is another example of how Google is trying to make the search experience faster and more user-friendly and it definitely is a continued step in the right direction.

Do you find the new “related searches” categories helpful?

Loren Baker
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Loren Baker

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12 thoughts on “Google’s “Related Searches” Now Include Brands, Types, and Stores in Results

  1. That sounds well,because of the name of brand and type.lot of companies with popularity will gain profit from this new feature in Google..

  2. I think its a little unfair for competitors. Its sorta of one sided. In my opinion. It does help the user, however in a sellers perspective its bias. Thats my five cents

  3. I think its pretty bias. Its unfair for other competitors. But in terms of user/visitors, yeah this helps…but google, in a way, is undermining people and their search ability. I say do away with it. People are shopping smarter (especially with the use of shopping comparison sites). There is really no need for it.

    How do they even select the presented stores?