Search Engine Marketing

Google Previews New Email, GMail

Loren Baker

Loren Baker

03/31/04

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Amidst rampant media speculation, Google Inc. today announced it is testing a preview release of Gmail — a free search-based webmail service with a storage capacity of up to eight billion bits of information, the equivalent of 500,000 pages of email. Per user.

The inspiration for Gmail came from a Google user complaining about the poor quality of existing email services, recalled Larry Page, Google co-founder and president, Products. “She kvetched about spending all her time filing messages or trying to find them,” Page said. “And when she’s not doing that, she has to delete email like crazy to stay under the obligatory four megabyte limit. So she asked, ‘Can’t you people fix this?’”

The idea that there could be a better way to handle email caught the attention of a Google engineer who thought it might be a good “20 percent time” project. (Google requires engineers to spend a day a week on projects that interest them, unrelated to their day jobs). Millions of M&Ms later, Gmail was born.

“If a Google user has a problem with email, well, so do we,” said Google co-founder and president of technology, Sergey Brin. “And while developing Gmail was a bit more complicated than we anticipated, we’re pleased to be able to offer it to the user who asked for it.”

Added Page, “Gmail solves all of my communication needs. It’s fast and easy and has all the storage I need. And I can use it from anywhere. I love it!”

Today, a handful of users will begin testing the preview version of Gmail. Unlike other free webmail services, Gmail is built on the idea that users should never have to file or delete a message, or struggle to find an email they’ve sent or received. Key features of Gmail include:

– Search: Built on Google search technology, Gmail enables people to quickly search every email they’ve ever sent or received. Using keywords or advanced search features, Gmail users can find what they need, when they need it.

– Storage: Google believes people should be able to hold onto their mail forever. That’s why Gmail comes with 1,000 megabytes (1 gigabyte) of free storage — more than 100 times what most other free webmail services offer.

– Speed: Gmail makes using email faster and more efficient by eliminating the need to file messages into folders, and by automatically organizing individual emails into meaningful “conversations” that show messages in the context of all the replies sent in response to them. And it turns annoying spam e-mail messages into the equivalent of canned meat.

According to Page and Brin, Google will make the preview test version of Gmail available to a small number of email aficionados. With luck, Gmail will prove popular to them — and to the original user who sparked the idea.

For more information on Google’s GMail see www.Gmail.com

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