Next time you do a search for video content, instead of the YouTube results you’re used to seeing you may get a large embedded video that’s playable within the search engine results page. Here’s an example of what it looks like:
The new feature is live right now and this type of result can be repeated for just about any song of your choice, as I did multiple searches for popular songs and they all returned the same kind of embedded video.
This new feature seems to only work with songs though, at least at this point. I did some tests by searching for other video content like movie trailers, clips from popular YouTubers etc. and none of them returned a large embedded video like you see above.
It will be fascinating to see how this new feature develops. As Google shifts towards highlighting video content in a big way (literally), optimizing for video search and creating more video content may become more important than ever. Or maybe it will never evolve beyond helping users find their favorite songs more quickly.
We’ll have to wait and see, but you’ve got to love Google always adding something new to keep us on our toes!