Google’s acquisition of DoubleClick has turned the company into double the online advertising juggernaut that it once was, with a total advertising market share of 69% according to Attributor’s study.
Google enjoys a 35% share of advertising to unique users while DoubleClick enters the Googleplex with its own 34%. Combined, the two forces serve advertising to just about 2.2 billion unique users (that’s one third of the world’s population … if we counted all of those users as unique people).
More information from the study:
- DoubleClick and Google dominate overall market share capturing 35% and 34% of unique users, respectively.
- DoubleClick owns the head and Google owns the tail. For sites with over 1MM monthly unique users, Doubleclick has a 48% share, a 3x advantage over 2nd place Yahoo. For sites with less than 100k monthly unique users, Google has an 8x share advantage over 2nd place MSN.
- Professionally produced content is widely proliferated across highly trafficked, commercial sites, representing an untapped opportunity for publishers to increase their revenue through content licensing, ad revenue share or link-building.
More from Attributor’s Get your fair share of the ad network pie
Comments
7 responses so far ↓
SearcHâ—† EngineS WEB on Mar 31, 2008 at 7:19 am
As concerns for online privacy increase, it will be interesting to see how Google resolves that with their increasing dependency on getting more analytical information to serve appropriate ads.
Nivash Kumar on Mar 31, 2008 at 8:33 am
Looking at the urchin.js java script from Google I was astounded and it reads users so well that google targets really relevant ads to its users.
WebSite Design Orange County on Mar 31, 2008 at 10:25 am
That is a LOT of personal information being held in one place.
Jacques - Web Design on Apr 1, 2008 at 1:15 am
The juggernaut that is Google is gobbling up everything in its path…how long before we start getting anti-trust lawsuits for uncompetitive behaviour? The privacy concerns being raised yet again also is an area of concern.
ineedhits Australia on Apr 1, 2008 at 3:15 am
Wow, 69%, I never thought it was that high. Lets just hope they dont abuse that commanding position
jack on Apr 2, 2008 at 7:02 pm
This is amazing. Lets just hope that their “Don’t be Evil” code of conduct holds up!
Darren McCoy on Apr 3, 2008 at 5:28 pm
Google is obviously taking control of every popular culter icon in the internet space - this is worse than a goverment because the people cannot do anything about it because its driven by thier own moneys.
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