Google has taken steps to make submitting your site’s product feed to Google Base much more easier, using some of their preferred partners who are experts on feed optimization, Google Product Search, and Google Base.
Google Product Search works with leading partners to build and submit your bulk uploads, making it easier to drive traffic and sales to your online store. Our approved partners are leading providers of data management and solutions in e-commerce, allowing you to manage your products online with greater confidence and convenience.
Google Product Search Partners
* Submit expert feeds with all required attributes, allowing your products to be better matched to relevant search queries
* Upload product catalogs daily, ensuring that your items remain active and up-to-date
* Have a dedicated technical team to support your business needs
The Google Product Search Partner program comes at a critical time for merchants as the holiday shopping season is right around the corner. While there are many online marketing channels for merchants to test, Google Product Search is one of the most effective, but least utilized marketing channels.
With the assistance of Google Product Search Partners like SingleFeed, ChannelAdvisor and ChannelIntelligence, merchants can properly list their products in Google Product Search and be visible in areas of Google.com search results that display structured product data.
Brian Smith, Founder and CEO of SingleFeed is well known in the search marketing world and was once a contributor to Search Engine Journal, as well as Search Engine Watch. Smith describes being named a Google Product Search Partner.
“Being selected as a Google Product Search Partner is an exciting achievement for our company. The SingleFeed team has been hard at work helping merchants submit the best feeds possible to Google Product Search as well as the other leading shopping engines.” Smith adds “At SingleFeed, we don’t just want to submit basic Google Product Search feeds, we strive to work with our merchants to optimize their product titles and descriptions as well as other important product attributes. We will continue to work with Google to ensure that we’re not just meeting the expectations of Google Product Search, but constantly testing out new optimization strategies to help all merchants perform better on Product Search.”
By the way, if your SEO company wants to expand its offerings to include Product Search shopping feed inclusion, I highly recommend partnering with one of these companies. If you’re interested in an introduction, please email me via our contact form.