Google Announces New Analytics Academy Class Starting Next Week

Google Announces New Analytics Academy Class Starting Next Week

In an effort to help digital marketers become more data savvy, Google launched the Analytics Academy in October of last year. The first course Google offered attracted 145,000 students. with more than 30,000 earning a certificate of completion.

Google recently announced they’re launching the next course in the Analytics Academy, called “Google Analytics Platform Principles.” Their next course is an in depth look into how Google Analytics collects, transforms and organizes data. 

A better understanding of how Google Analytics works allows businesses to refine their implementation and discover even more valuable data.

Here’s specifically what Google will be teaching in the self-paced online course:
  • the four components of the Analytics platform: collection, processing, configuration and reporting
  • how Analytics collects the data you need across different devices
  • how your data is transformed before you see it in your reports
  • key concepts for customizing your Analytics data in useful ways


Registration is now open and the course begins March 11, 2014. You can sign up here. Registration is completely free, all you need is a Google account. They also have you fill out an extremely brief survey that shouldn’t take longer than a minute.

Even though the course is free, Google adds a little sales pitch at the end of their announcement in case you need a little extra persuasion to enroll in the course. Here are a few snippets from their pitch:

If we understand the customer better, we can help them achieve their goals, while we achieve ours…
78% of marketers feel the needto become more data driven… marketers need to know how their campaigns drive direct conversions, and more importantly, how they improve the overall performance of other campaigns…
No matter what your role in business, from marketing to product to PR, you will need to work with data… Make 2014 the year that you invest in yourself and develop your analytical skills.

Google also included a brief video explaining more about the course and how it’s run, which you can see here:


Featured Image Credit: Google Analytics Blog

Matt Southern
Matt Southern is the lead news writer at Search Engine Journal. His passion for helping people in all aspects of online marketing flows through in the expert industry coverage he provides. In addition, Matt also works as an SEO Analyst at Pam Ann Marketing, helping businesses with search and content marketing.
Matt Southern

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8 thoughts on “Google Announces New Analytics Academy Class Starting Next Week

  1. Wow! It’s new for me. Thanks Matt Southern for share this information about New Analytics Academy Classes. So today I’ll registration for join new class.

  2. Hi Matt,

    Do you know if it is possible to complete Course 1 with a certificate, not just self-teaching?

    1. As far as I know it’s not possible to obtain a certificate for the first course anymore, but the material taught during the course is still available.

  3. I’m definitely in favour of these courses but already I’ve seen some slight misuse with people flashing these certificates on their websites claiming that they are Google experts when clearly they are not.

    1. True, although I add it to my LinkedIn as a continuing education, I’m nowhere near a Google Analytics expert but its good to know the basics and get a general knowledge, particularly working in collaborative campaigns and basic web tracking.