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Google and Mozilla’s Love Child – GOOGZILLA

Google and Mozilla’s Love Child – GOOGZILLA

There was a partnership made this week that is probably scaring the pants off of Bill Gates and the people behind Internet Explorer – Google is shacking up with Mozilla to form Googzilla! Well, not exactly, but close enough. Just as Mozilla makes Internet news of securing almost 6% of the web browser market with FireFox – which has been downloaded an estimated 19 million times, Google starts offering positions, free lunch, and in-house dental benefits to the top Mozilla developers Ben Goodger and Darin Fisher.

Start with a Goodger, a Fisher, the Internet’s most talked about browser, and Google – what else can you add to the mix which may send tails spinning in the browser market? How about the fact that Google owns the domain GBrowser.com. There has been much fanfare in the Mozilla fan camps about the possibility of Google using Mozilla browser technology to produce a GBrowser – the Google Browser. Over the past 6 months, the news and speculation has escalated to the point where even Google itself is acknowledging the whispers among the tech community.

Besides those of Goodger and Fisher, other 2004 hirings at Google helped to fuel the buzz. Among those controversial Google employees are four people who worked on Internet Explorer (one being Adam Bosworth), another one from Java lead developers (Joshua Bloch) and another guy (Joe Beda) who was working on future Microsoft technologies like Avalon and Longhorn.

Google could not have picked a better time to be planning a new browser tool (that is, if they are). Security flaws and adware/spyware attacks have fueled a small but significant switch from Microsoft IE to Mozilla based browsers. Mozilla Firefox now enjoys over 5% of the browser market, gaining 0.9 percent since December according to a WebSideStory study.

Over the past seven months, Internet Explorer usage has dropped from 95.5 to 90.3, a 5.8 percent drop. In addition to Firefox, other browsers are also growing at a gradual rate. Apple’s Safari and Opera grew from a little under one percent to 2.1, a 1.1 percent growth factor.

Adding a Google Browser into the mix not only expands the market but adds a new threat to the Microsoft browser kingdom. Question is, why would Google want to build a browser? Especially with FireFox coming with Google add ons and Google search as its homepage. The answer(s) are endless… branding, more search and more revenue.

More on Google and Ben Goodger

Screen Shot 2014 04 15 at 7.21.12 AM Google and Mozillas Love Child   GOOGZILLA
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Screen Shot 2014 04 15 at 7.21.12 AM Google and Mozillas Love Child   GOOGZILLA

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