Google AdWords Email : Rejoin the Google Content Network
I do not run many Google Adwords accounts (for myself), but in the ones that I do have running one of the first things I do before launching the campaign is deselecting Contextual Ads in the Campaign Settings field. This option makes sure that ads are only shown in search and not on the sites of Google Contextual partners and the Google AdSense network.
This is not because I have anything against Google AdSense as an advertiser, it’s just that the campaigns I’m running are geared towards search. I have seen many AdSense campaigns lead to successful results and goals obtained.
The reason I’m writing this is because I received an email from Google tonight, asking me to Rejoin the Google Content Network. This is the first Push Marketing mail I’ve received from Google that trys and convert search-only AdWords advertises over to AdWords & AdSense advertising buyers, who, according to Google “now average 20% more clicks than those who opt out of content.”
We notice you have chosen not to show your AdWords ads on the Google content network. Because we want to help you make the most of your advertising dollars, we’d like to tell you about some exciting new content network features, including content bids and site exclusion. We want you to rejoin us as a content network advertiser.
The mail describes and addresses Google AdWords advertiser questions and what Google has done to address those concerns.
“I want to bid separately for clicks from search and content.”
Done. We’ve just released content bids, which let you set one price for search clicks and a different price for clicks from the content network. You decide the value each network brings to your business. Learn more about content bids.
“I like content, but I don’t want my ad to show on certain sites.”
Many advertisers have told us that one website or another clashes with their interests. In response, we’ve created the site exclusion tool, which you can use to specify up to 500 sites where your ad will not appear. Learn more about site exclusion.
“I only want my ad to appear on sites I hand-pick.”
No problem. An AdWords site-targeted campaign lets you select the exact content network sites where your campaign will appear. You can even target sections or individual pages of a site if you wish. Learn more about site targeting.
“But can I get the same ROI from content sites?”
We know that not all sites deliver the same value to all advertisers. That’s why we’ve created smart pricing, which analyzes network data and actually reduces the price you pay for a content click that is less likely to turn into a sale. No effort needed on your part — smart pricing is automatic. Learn more about smart pricing.
I find what you wrote very interesting am considering doing the same. I’m in the music business and am appearing on content sites that make no sense.
I average at least 65-75 site visitors, but no sales. I feel this is due to the wrong people coming to my site and mostly out of curiosity.
Thank you for your post.
Does having your adwords ads appearing on google content sites increase the number of backlinks to your website?… Which would also increase pagerank? This could be a whole new benefit to Google adwords?
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OK, I like to tray on web activity, but now I am traying to know about adsense. Adwords is breakthrough practice activation for global management. I think it’s very god and now I think how to improve AdWords enjoy for the peple around the world.
Sincerely yours,
gmtyes@gmail.com
AdWords is a big breakthrough . How are you to manage the people on the world. God for you.. Yes…Yes !
I cancelled by google adwords account on August 31, 2009. My Customer ID is 932-523-7960. I requested a verification that you had received this cancellation. I still have not received cancellation notification. It is literally impossible to reach anyone at Google Adwords by phone, e-mail, etc., which, to me, is an indication that you are definitely NOT customer friendly. Please respond/please look into this cancellation and respond.
Thank you,
Colleen Gochenour
Having run a human edited blog directory for almost two years, I can attest to the fact that the majority of Wordpress bloggers have a higher standard than people using free blog platforms that support advertising such as Blogger and Blogspot.