Contextual Advertising

Google AdSense with Keyword Suggestion Links

Google AdSense is running some tests on a new creative which serves links under the ad’s copy and traditional contextual advertisements. By way of Blogoscoped & DigitalPoint we find a new Google AdSense Leaderboard format which actually changes the ads served on a page as new links are selected.

adsense links Google AdSense with Keyword Suggestion Links

We’ve seen AdSense ads with optional search boxes tested in the past which initiate the serving of new ads, but this is the first case of AdSense keyword term ‘suggestions’.

Screen Shot 2014 04 15 at 7.21.12 AM Google AdSense with Keyword Suggestion Links
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Screen Shot 2014 04 15 at 7.21.12 AM Google AdSense with Keyword Suggestion Links

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3 thoughts on “Google AdSense with Keyword Suggestion Links

  1. I think it’s more of an effort by Google to gauge the relevancy to the site the ads are served on to their audience.

    Hot example, if more people click on the ‘Hot Celebs’ link, perhaps more Celeb Wallpaper ads would be served.