Facebook To Begin Offering Custom Audiences To All Advertisers

facebook custom audiences

Facebook announced Wednesday that Custom Audiences will be available to all advertisers worldwide by the end of November. Custom Audiences allows users to import their own contact lists for ad targeting, which prompts Facebook to display ads only to those specific individuals.

The Facebook For Business blog post alerting advertisers to this update illustrated the benefits of using Custom Audiences:

“Previously available only through Facebook’s Power Editor tool, today’s announcement means marketers will be able to use Custom Audiences in any Facebook ad interface. Small businesses in particular will now be able to use their current customer lists to reach people on Facebook. And, for the first time, businesses can use MailChimp lists with Custom Audiences.”

With Custom Audiences marketers can turn first time customers into repeat customers by using their contact info to target them with customized advertisements. By the same token marketers can also use Custom Audiences to exclude current customers if their objective is acquire new customers.

Getting started with Custom Audiences is as simple as uploading an e-mail list of contacts or a MailChimp list. These individuals can then be targeted with ads for a Facebook page, website, or mobile app.

Facebook has already begun rolling out Custom Audiences to a limited number of advertisers in the United States. Next week Custom Audiences will begin rolling out globally, with everyone having access by the end of November.

How is this new targeting capability going to change your Facebook advertising campaigns? I’d love to hear how you plan to use Custom Audiences, so please leave a comment!

Matt Southern

Matt Southern

Freelance Writer at MattSouthern.com
Matt Southern is the lead news writer at Search Engine Journal. His passion for helping people in all aspects of online marketing flows through in the expert articles he contributes to many well respected publications across the web. Contact him via his website if you'd like him to write for you.
Matt Southern

Comments are closed.

4 thoughts on “Facebook To Begin Offering Custom Audiences To All Advertisers

  1. Thank you, Matt for a great summary! I would love to use the autoresponder list feature, but I don’t use MailChimp. Any idea if Facebook plans on integrating other autoresponders in the future? Also, could this new rollout mean that we may see “similar users” type feature in the future? What I mean is, if I upload a list and Facebook finds those users , would it be possible to find users with the same qualities and preferences as the users I upload and make them available for my ad campaigns? Or would it conflict with the privacy policy?

  2. I was thinking of custom audiences like targeting ads based on the users likes, shares etc. After knowing what the user finds interesting. That would have been more useful.

  3. Do you know if it rolled out in Canada yet. I keep trying to utilize the custom audiences feature within FB power editor and keep getting this #200 permission error. I wondered if that was because it is not completely rolled out yet. End of November would be right about now…