Duplicate Content Penalty – How to Lose Google Ranking Fast
Duplicate content penalty. Ever heard of it? This penalty is applied by Google and possibly other search engines when content found on your website is largely the same as what is found elsewhere on your site or on other websites across the internet.
Search engine spam has been common ever since search engines were first invented. Search engine spam describes the practice of making changes to your website that gets you listed high in search engines at the expense of readability by humans. Years ago, you could get ranked high on a search term simply by repeating it as many times as possible in a document. The primitive search engines of the past ranked the importance of a keyword simply by counting the number of times a term appeared on a page. Today’s search engines are much more complex.
Google has been waging war against all kinds of search engine spam and especially against duplicate content in all forms. There are two main types of duplicate content that Google is concerned about.
The first is a website that simply lists the very same page hundreds or thousands of times with simply a few words changed. This is usually done to attain high ranking on a wide range of keywords. It is most often used to get ranked high on a whole bunch of keywords unrelated to your website but can sometimes be done by a site that is on topic but simply offering duplicate content.
The second type of duplicate content that Google is concerned about revolves around affiliate programs. It has been common practice for high traffic websites to establish an affiliate program. Affiliate programs themselves don’t worry Google. What it doesn’t like though, is for an affiliate program to take a template and then offer it to its base of affiliates to use. Some of the higher traffic websites end up with thousands upon thousands of duplicate websites all promoting the very same things and, according to Google, not offering any real value to the internet community. A website offering this type of cookie cutter website can easily find themselves de-listed by Google as happened to Template Monster a while back.
The third type of duplicate content is simply not included in the Google index. This is content that is found elsewhere on the internet at large. Google and the other major search engines are interested in gathering and cataloging as much quality, unique content as possible for human consumption. To this end, they look to minimize the amount of duplicate content they allow in their index. This is why creating a new website and simply filling it with third part content will rarely if ever result in high rankings in the Google index.
The solution? Don’t rely on duplicate content as your main method of driving traffic to your site. Should you avoid all duplicate content? Of course not. What kind of duplicate content is acceptable? Answering this question is easily another article in itself.
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Columnist Joe Duchesne is the co-founder of http://www.yowling.com. Yowling offers an easy to use web site builder that lets you create a professional website in no time at all for as little as $21 a month.
[...] This post from Search Engine Journal from Joe Duchesne back in July of 2005 reveals some interesting details: “[…] Google is concerned about revolves around affiliate programs. It has been common practice for high traffic websites to establish an affiliate program. Affiliate programs themselves don’t worry Google. What it doesn’t like though, is for an affiliate program to take a template and then offer it to its base of affiliates to use. Some of the higher traffic websites end up with thousands upon thousands of duplicate websites all promoting the very same things and, according to Google, not offering any real value to the internet community. A website offering this type of cookie cutter website can easily find themselves de-listed by Google as happened to Template Monster a while back. […]” [...]
[...] SEO gurus often take a great deal of interest in plagiarism and content theft issues out of fear of being hit with the duplicate content penalty. Under such a penalty, Google penalizes sites with identical information by reducing their search ranking and their exposure. [...]
[...] now, then to fall prey to these filters and get your site stuck in the supplemental index, or worse! Here are some hints to help you identify and eventually reduce duplicate content issues [...]
[...] to the topic and push your blog further down in the results. There is also the so-called “duplicate content penalty” if the content on your site is duplicated on other Web sites. But with Google’s opacity, [...]
So what about ezine articles or syndicated articles – do these need to be avaided? I think that there is some utility in compiling syndicated content into one easily accessible site – especially if no other site is doing it on that subject matter.
[...] now, then to fall prey to these filters and get your site stuck in the supplemental index, or worse! Here are some hints to help you identify and eventually reduce duplicate content issues [...]
[...] Search Engine Journal about Duplicate Content and Ranking [...]
[...] it to researching how dramatically having contents that are in duplicate form can be to you ranking.How to Lose Google Ranking Fast Avoiding Duplicate Content Penalties We must understand and accept the fact that Google has the [...]
[...] Merchant Account Providers added an interesting post on Comment on Duplicate Content Penalty – How to Lose Google Ranking… [...]
my first time here and this article has made me decided to come back soon for more of your interesting content.. great work..
Azlan
Online Business with a kampung boy
http://www.azlanhussain.com
One of my blog posts was copied word-by-word. Now the duplicate on the plagiators’ site is ranking higher on Google than the original. Why doesn’t the duplicate content penalty kick in?
because google isnt realy that smart. I had the same problem. Someone copied like 50% of the content of a website i made and he got highter on google than my website :(
[...] will cause you penalties and the answer is No. If your not sure what I’m talking about see here and here for a couple examples of writers talking about the duplicate content [...]
[...] Duplicate Content Penalty – How to Lose Google Ranking Fast (278) [...]
[...] and displays them when users do a query. The rest of them it lumps into a duplicate content black hole, where they are rarely seen or heard from [...]
The duplicate content penalty does not exist.. to an extent.
“There’s no such thing as a “duplicate content penalty.” At least, not in the way most people mean when they say that.”
With that being said they also note that such a penalty does exist but only under certain sitations. An example that would get you penalised for duplicate content is as follows.
- If you are caught leaching or scraping information from other sites and republish it without adding any additional value to the information.
- Don’t create multiple pages.. subdomains.. or domains with substantially duplicate content.
- Avoid… “cookie cutter” approaches such as affiliate programs with little or no original content.
- If your site participates in an affiliate program make sure that your site adds value. Provide unique and relevant content that gives users a reason to visit your site first.
“Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results. If your site suffers from duplicate content issues, and you don’t follow the advice listed above, we do a good job of choosing a version of the content to show in our search results.”
You can read more about it @ http://www.domainstructure.com/2008/09/duplicate-content-penalty/
and also @ http://googlewebmastercentral.blogspot.com/2008/09/demystifying-duplicate-content-penalty.html
What about submitting the same article to multiple article locations? Will this result in google seeing that as “duplicate” content?
This is a helpful article. I guess it’s best to use eZine articles sparingly and rewrite any private label articles completely?
No one has responded to Carsons questions regarding e-zine articles. There are also other websites such as seekingalpha.com which simply recreate the same content published on other blogs but they do add value as they help discover great blogs and authors…
How do they get away from duplicate content penalty
In regards to the duplicate content part of this blog post, I personally use the http://www.copygator.com website to find and stop duplicate content:
1. it’s automated and brings me results instead of me searching for duplicated content. All i had to do was submit my feed and it started monitoring my feed showing me who’s republished my articles on the web.
2. i get notified by email so it contacts me when it finds copies of my articles online.
3. i use their image badge feature to alert me directly on my website when my content is being lifted.
4. it’s a free service as opposed the “per page” cost of copyscape/copysentry.
[...] lot of people have stated that you’ll get penalized by Google if you publish duplicate content, but other people have stated that you’ll get ranked fairly [...]
[...] in a modified way to ensure that both texts are original. The reason for this principle is to avoid search engine punishments to the similar content. A good measure for the originality of the content is a test in Copyscape. If a query of the first [...]
How to modify page after duplicate content penalty?
Duplicate content is an issue which has concerned me for some while. I put up articles on ezinearticles dot com and some of them have been reproduced widely. I’d like to know if this is hurting my PR. Can anyone tell me
check the duplicate content
I found out that my website had 13 duplicated metas. That was “ghost” pages, pages which I had changed the url names. I changed them because i changed title of the page and the url too.I though those pages would disappear but they stayed indexed as “ghost” pages,empty pages without content only template and ads.But the worst thing of all, google added my home meta to all of them,making 13 duplicated pages. I didnt realize it for many months,suffering a huge penalty.
Personally I don’t think google will “hurt” your website for dup cotnent, HOWEVER I do think it will not count it as a positive, and if your site is mostly made up of that and you are relying on the dupe content for keyword density it is not going to work well. Dupe content is everywhere, on news sites, forums, comments, syndications, rss…
I do occasionally publish my articles on isnare and ezine articles? Should I stop doing this?
There is no penalty. Nowhere does Google mention a ‘Duplicate Content Penalty’ so Biz, you can continue to submit your articles to iSnare and Ezine Articles and the other 500 to which I submit mine by means of syndication and direct submissions.
Google will list the pages that are most relevant to the keyword, and if one web page is more relevant than another, even though it has copied your content , Google will rank it higher. There is an element of ‘pre-publication’, but that doesn’t mean the page on which content was first published will be listed higher.
No web page is penalized: it is simply not given credit for the content, whether it be an entire affiliate website provided for you and 10,000 others to use or a single article on an article directory.
In fact, if you submit an article to 100 directories, and it is published on them all, you will get credit for 100 links to start with. That will then gradually decrease, theoretically to one after a few months, but if you submit one each week, you will receive more links than are lost, and gradually build up a good PageRank and Google listing irrespective of ‘duplicate content’.
Google likes content on Article directories, so appears to me to be taking a lenient view. This is all throrugh practice and what happens with me, and I submit many articles each week for clients that help them to achieve high listing positions.
My own site is at #1 and #2 – Google ‘article services’ and find out what multiple directory submissions can do for you!
Pete
[...] Re: Is duplicate content a myth?? well there are types of content duplication that Google is concern about: Duplicate Content Penalty – How to Lose Google Ranking Fast [...]
[...] Re: Content is the KING, then how to make one? here are things you shouldnt do: Duplicate Content Penalty – How to Lose Google Ranking Fast [...]
Very helping article.
Thanks – Karen
.-= Karen´s last blog ..Vector Calendar Graphics =-.
[...] creation of unique and original content is your safety zone to not get hit with duplicate content penalties on your website. 98 percent of journalist query search engines every day, they are article [...]
[...] other sites scrape content from your site will adversely impact your Google rankings. A typical expression of this penalty is: Duplicate Content Penalty – How to Lose Google Ranking [...]
Well, I think people shouldn’t copy things, its wrong!
Like i got a hiking website, and its hard to make content.
You need to work hard!
There is no duplicate content penalty at all.. This is a proven fact! I am sorry but having articles on many sites is called syndication and it does not hurt your ranking at all, matter fact it increases your ranking and no you do not lose your rank slowly.
I wish people would stop spreading this myth around, it is really old… I have proven mant many times over and so has many others that you can actually dominate google with the same articles posted on many different sites. You can also take up several places in the top position using your same content on the same site.
James
Hey, I found your site from Google. I do have a question. I was blogging on wordpress dot com. Recently, I switched to a custom domain. I wanted to move my content with me. The dilemma: I wanted to move the content to the new website, but I didn’t want to erase the posts on the old site because many of the posts had inbound links/page rank.
Is it likely that my new blog will get a penalty for having some of the old content ported in?
I am running http://www.codventure.com. I submitted my website to google adsense and google revert me back with error “Unconsidered site content”. after getting this error. I changed content and checked individual sentence of my article by putting in google search engine. I didnot get any duplicate sentence. again I submitted to adsense but I got same error.
Please anybody check my website and tell me what’s the problem
Thanks