Deals.com is a new service which mixes the online coupon clipping services of sites like DealofDay.com or SlickDeals with the social news popularity voting of Digg.com.
I think this is a very intelligent use of a social media offering and probably will expand the Digg.com style platform usage comfort beyond early technology adopters and into the PC’s of normal day to day heartland Internet users, in a way that Jason Calacanis could only dream of.
The only social media platform I can think of which has penetrated the average user in such a successful way is Yahoo Answers. If Deals.com can follow suit, expect them to become a huge success and potential acquisition target.
How does Deals.com work?
* Members register
* Then upload some of their favorite internet bargains available
* Other members then vote for hottest deals
* The more votes in a given time period, the better the chance that those deals reach the homepage
Neal Patel adds that Deals.com is a smart venture due to its two pronged appeal:
I am sure that we are going to start seeing other niche Digg-like websites pop up because of the success of Digg and more generally, websites that harness the “wisdom of the crowds”.
Marketers and companies will use and encourage these types of websites because it creates new avenues for them to use to help promote their products or services.
For example, I can imagine more and more companies starting to create coupons for their products and submitting them to Deals.com.
Not to mention savvy affiliate marketers :)