Google has taken a few different stances on politics, which is a little confusing to me. They have come out and clearly stated some political positions such as Google saying, “No on 8 campaign.” But at the same time, other blogs within Google clearly state that Google has no political position within their advertising system. …
Whatever Google’s intention and purpose were for buying Russian contextual ad company called ZAO Begun is, only them knows. But we’re free to speculate, it’s a free web after all. So for those who are not in the loop prior to reading about this news (that includes me), ZAO Begun is part of the internet …
Talking to many companies who are doing their search engine marketing in-house, I’ve noticed they are solely focused on paid search in the search engines. Sure, billions of people worldwide search the engines daily, but those people are being led to websites which many of them use content networks to monetize their sites which display …
When Google acquired Feedburner last year, one of the changes that were announced was the integration of Adsense ad units into Feedburner members’ RSS feeds. Nothing much has been heard about this since then, until now. The official Feeburner blog has announced that as part of the full integration of Feedburner into Google applications and …
Yahoo! Inc. and AT&T Inc. announced Tuesday that they have signed a multi-year deal to share revenue from advertising on mobile phones and personal computers. This deal expands upon a pre-existing alliance the companies have shared since 2001, and will bring Yahoo advertising to approximately 70 million AT&T customers. Terms of the deal, which includes …
Microsoft and Wall Street Journal has reached and advertising deal, which if I may say so, is perhaps Microsoft’s biggest deal so far as a content publishing network. The deal involves Microsoft providing contextual and paid search advertising on all Wall Street Journal digital properties including financial investment news portal Barrons.com, stock market quotes site, …
Barry at Search Engine Roundtable has the forum scoop on some new AdSense ads that Google is testing which let the user scroll through various advertisements. AdSense has tested various formats in the past which let the end user enter a search term if the ad is not specifically targeted or even serve keyword suggestions …
One of the obvious reasons for the Google acquisition of Feedburner, besides gaining access to a major amount of blogs and adding a blog metrics tool for future Google Analytics upgrades, was a monetary channel for Google AdSense ads which can be published in RSS feeds. In turn, the ads would be publised on the …
It’s about time Google AdSense addressed the usability issues within its current system where webmasters are forced to make changes within the Google AdSense interface then manually replace AdSense code on their sites. New changes at Google AdSense will let publisher ad unit color and channel settings for new AdSense for content ad units be …
While I was in Miami at Affiliate Summit this July did I had some discussion via email with Andreas Reiffen from Marketing2null.de, about a post he did at his blog (in German) that looks into the pro and cons of changing Google’s paid search model from pay-per-click to CPA, also known as cost-per-action. It caught …
