Buying Twitter Followers: The (Cheap) Price of Friendship

buy-twitter-followers-fiverr

We all know social media is a hugely valuable element of online marketing when it comes to building a customer base, search engine rankings, and brand recognition. As a major player, Twitter is one of the most important and popular social media networks frequented by users around the globe.

Obtaining a high number of followers is a landmark goal of many Twitter users. Getting those followers isn’t always easy though, which leads some innocent businesses to wander down the shady path towards the ominous castle black-hat, wherein lies the dark tactic of buying Twitter followers.

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With a simple swipe of a credit card, you can obtain legions of your own mindless Twitter drones! To buy or not to buy? Let’s review the reasons for and against buying Twitter followers.

In this post, we’ll be looking at:

Reasons Why You Should Buy Twitter Followers

Look Like a Boss: A Big Twitter Following Makes You Appear Important

buying-twitter-followers-like-a-boss-01Let’s face it, a lot of social media activity is already just thinly veiled narcissism. Those who give themselves a pat on the back when their newest instagram post gets 13 likes must certainly be temped by the idea of buying more Twitter followers.

Businesses have the advantage of labeling their self-promotion as branding, but ultimately it’s two sides of the same coin. There’s no judging here though – we’ve all felt the rewarding confirmation that comes with a retweet.

While boiling down the value of your online presence to a mere number on Twitter sounds ridiculous, there’s really no denying that one’s Twitter following, despite being a vanity metric, is often thought to correlate with a user’s importance. For clubs booking comedians or venues hosting bands, a high Twitter following can easily put you ahead of the competition. A large Twitter following shows promise and possibility  – not just of a good show, but of bringing in more followers and fans in to see the show, and therefore bringing in more money.

Even if the followers are fake, the clout that comes with a high Twitter following is very much real. A boost in Twitter followers can transform a stand-up amateur into a professional comedian, a garage band into a rising star, a movie extra into fresh new talent, and a small business into an authoritative source. Individuals have even been hired for job positions as a result of their high Twitter following, since the number serves as a representation of how powerful your online word can be.

With fake followers it’s all a masquerade, so it really comes down to how long you can push the act or live the lie.

Bandwagon Syndrome

Related to the previous section, once real users see your Twitter numbers rising, they’ll be more likely to follow you as well. If someone claims to be an expert food critic but only has 23 followers, most will think that the only food they’re judging is their mom’s mac and cheese. If that number is more like 800 or 2,000, they become a considerably more reputable source – one that users will be much more likely to follow. This means your Twitter robot followers are actually generating real followers as a result of your imagined prestige.

Easier & Cheaper

It’s a heck of a lot easier to buy followers on Twitter than earn them. Gaining a real Twitter following takes time and effort – you need to consistently be sharing great content, posting hilariously witty remarks, or broadcasting the latest news.

You could put in all that effort… or you can grab your wallet and buy a militia-sized army of Twitter followers for less than a Starbucks Frappuccino. On Fiverr, where users provide various products or services (often web related) for only $5, marketers are promised as many 8,000 Twitter followers within 24 hours in exchange for an Abraham.

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All The Cool Kids are Doing It

Start-ups, celebrities, and politicians alike have been known to buy more Twitter followers – it’s a fairly common practice for those who have something to gain from amassing a large number of Twitter followers in a short period of time.

Megan Marrs

Megan Marrs

Megan Marrs is a blogger and copywriter at WordStream, where she writes for the marketing department. She is a regular contributor to the WordStream Internet Marketing Blog, where she covers topics including social media, web news, SEO techniques, content marketing, link building, and search marketing, among others.
Megan Marrs

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14 thoughts on “Buying Twitter Followers: The (Cheap) Price of Friendship

  1. I get why people buy them, I do, but I don’t see the benefit of having a huge number of followers if they aren’t actually interested in the company. Surely it would be more beneficial to have a few people who have thousands of legitimate followers themselves reshare tweets posted by your company then have thousands of people who will not do anything with your tweets at all?

  2. Nice post Megan, to be honest in the past I bought some followers (actually I din’t buy them I just used some exchange programs) but I did that just to get a number of followers and then earn followers naturally. Of course buying followers with the expectation these followers to become your clients or even get traffic to your site is just silly…

    1. Hey Kostas – Yes, I certainly pity the folks who buy followers expecting real interaction or traffic to come as a result. However, buying fake followers to wrangle in the real is more realistic. Did you find that your higher following number did increase your real following? I’m curious to hear if it worked.

      1. Hi Megan, yes it did however as I mentioned I didn’t just bought followers , I used social exchange programs where there are people mostly interested in IM/SEO etc so I also got some traffic from them 😉

  3. I think buying Twitter followers can be ok as long as you have realistic expectations. If you do it to either stroke your own ego or impress some prospective clients, it’s not a bad move. If you expect anything more from these followers, then you’re just being unrealistic.

  4. I don’t understand why you would want to buy social media followers. Social media is about interaction, you can’t get that from fake followers. I would much rather have 10 real followers than 10,000 fake followers.

    1. I agree Paul, but as Kostas notes, sometimes a high number of followers, even if they are fake, and lure in real followers. Some see it as a means to an end.

  5. DON’T. DO. IT.

    It’s as simple as that. I agree with you that once your followers discover you bought fake followers, it’ll seriously jeopardize people’s original opinion of you. So, if it was a good impression, they now think differently.

    I earn sometimes as much as 20-30 new followers a month simply by sharing posts and interacting with them. Obviously it’s a slow climb, but that’s the natural build approach. Guest blogging on the right sites actually do wonders. Sometimes you’ll get as much as 50 new followers from that guest post alone.

    Try that instead.

    1. Very true James – and you know that each follower you get is real and of value when you take that slow and steady route. Then again, for those with no established reputation to lose, maybe the risk is worth it.

  6. One thing to note is that after the SMX Social conference in 2012, where the questions about fake followers was brought up to Twitter employees, a more significant effort has been made by Twitter to remove fake followers.

    We had a client who came to us in 2013 who had bought 10,000 followers right out the gate, then watched as that number continued to decline, and is still declining, over the last year or so. Even with their efforts to gain real followers, quality management of the account, etc, they still have to come back reporting to their company and explain how they are seeing a consistent decline in followers. Not to mention all the public data trackers that will show them continuing to decline for a while.

    In the end, I see little to no value in buying fake follows anymore. That ship has really sailed … and sunk :)

    1. Thanks for sharing Brent, good to know that Twitter is working harder to eliminate the fake Twitter accounts.

  7. Of course buying followers with the expectation these followers to become your clients or even get traffic to your site is just silly…

  8. Hi Megan.

    This is all about clients mentality what he understands from social media just “NUMBERS” on social media or “Real people’s engagement” . Few sites really provides genuine twitter followers like fiver & devumi but I will invest in some twitter tools like tweetdeck, tweetadder or hootsuite rather than buying twitter followers.

    If yo u have solid & proper social media strategy for your organisation then you can easily increase real followers.

    kindly follow me on
    https://twitter.com/kmadhav

  9. Thanks for such a knowledgeable post. All the points are very clearly defined. Whole work is appreciable.