Blinkx.TV to Power Microsoft Video Search
Blinkx.tv has been cutting deals left and right over the years to expand the reach of their proprietary video and multimedia search engine technology. Today, they’ve hit the motherload of partnerships in a new deal with Microsoft Corp.
Microsoft will be using Blinkx technology to power video search within MSN and Live.com.
“We will be the single biggest video search engine on the Web,” Suranga Chandratillake, Blinkx co-founder and chief technology officer, said in an interview.
Blinkx already powers video search on sites ranging from AOL to ITN, Lycos and Times Online. It also indexes video from the likes of BCC, Fox, MTV, Sky News, Reuters and YouTube and makes and makes videos on those sites searchable on Blinkx or partner sites.
To date, the company has indexed more than six million hours of audio, video, and TV programming to make it searchable.
Instead of a cut of advertising revenue, Microsoft has agreed to pay Blinkx an outright licensing fee based on how much use visitors to Microsoft Web sites make of the Blinkx search system, Chandratillake said.