SEO

Blinkx Moves To Acquire Miva Advertising

Blinkx, the video search engine and video search technology firm, is moving to acquire search advertising and contextual ad firm Miva, which has been hit hard on the stock market. Miva closed at $.78 a share yesterday, and according to Allen Stern at CenterNetworks, Blinkx is offering $1.20 a share in cash for Miva.

Miva, which also owns SearchFeed, is well known in the search community as being a rebranded version of FindWhat, which was one of the first paid search engines which used Goto.com’s example of a paid search auction to bid for placement. Miva is also well known for its in-content link advertising and toolbar distribution partnerships.

Here is the aquisition proposal from Blinkx :

Dear Ladies and Gentlemen,

Re: blinkx and MIVA Combination

I am writing on behalf of the board of directors of blinkx Plc to make a proposal for the business combination of blinkx and MIVA. Under our proposal, blinkx would acquire all of the outstanding shares of MIVA common stock for $1.20 in cash per share. Our proposal is not subject to any financing condition. The transaction would be funded from existing cash resources of the two companies.

Proposal. Our proposal represents a 54.0% premium above the closing price of MIVA common stock of $0.78 on August 7, 2008, and a 36% premium over the average closing price for the one month prior to August 7, 2008.

By whatever financial measure one might use, we believe this proposal represents a compelling value realization opportunity for your shareholders and the quickest and most secure way to see such value, particularly given the several challenges MIVA faces in the near term, including: risk and cost associated with the new technology platform, a deteriorating cash position, continued deterioration of the Media EU business and continued decline in revenue and profitability.

We believe that MIVA’s shareholders would not be well-served by any delay in negotiating or completing the merger process, and that time and/or another round of restructuring plans will not significantly increase MIVA’s valuation.

Background. Having worked together for a number of years you will be aware that blinkx is the world’s largest and most advanced video search engine. Founded in 2004 by Suranga Chandratillake, the company completed a successful IPO on the London Stock Exchange (AIM) in May 2007 and currently has a market capitalization of approximately $160 million, with headquarters in San Francisco, CA and the UK. With an index of over 26 million hours of searchable video and more than 350 media partnerships, including national broadcasters, commercial media giants, and private video libraries, blinkx has cemented its position as the premier destination for online TV. blinkx pioneered video search on the Internet, enhanced by $150 million in R&D over 12 years, and is now protected by 111 patents.

Screen Shot 2014 04 15 at 7.21.12 AM Blinkx Moves To Acquire Miva Advertising
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Screen Shot 2014 04 15 at 7.21.12 AM Blinkx Moves To Acquire Miva Advertising

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