One of the most important aspects of taking care of a site’s search ‘appropriateness’ is knowing what can get you penalized by Google (or any other search engine for that matter).  Knowing how to assess the situation correctly so that you can tell if you have just been served a penalty can help you significantly …

Congratulations! You’re hired… It’s a huge step in your SEO career to be hired for an in-house SEO department. Now it’s time to plan your in-house SEO strategy carefully, so you can secure your position and give your company what they’re looking for: tangible results from your SEO expertise. What your average workday will look …

If you’re following business trends with any level of interest at all, you’ll have noticed how many opportunities there are to outsource your business processes. SEO is no exception. We are bombarded daily with the promise of more for less: outsource your SEO for a third of the in-house cost or even less, we are …

(The second post from SEJ collaborative Social Media Series for Business Operations) Incorporating a social media strategy into your overall online marketing/business strategy has become essential: but finding that balance where your social media activities are the wings beneath your business success, yet aren’t floating you up out into the stratosphere is difficult. An area …

A few days ago a French Hacker calling himself Croll began releasing documents containing private financial data and personal information on employees he had stolen from Twitter’s servers. To give an idea of how sensitive some of that data was, one document was the minutes from the meeting between Google and Twitter back in March. …