Patricia Skinner is an SEO consultant, social media coach & reputation management expert. She is also community leader at the nascent SEO Self Regulation Community. She can be reached any time through her SEO website. Why not follow her on Twitter & her LinkedIn profile.
One of the most important aspects of taking care of a site's search 'appropriateness' is knowing what can get you penalized by Google (or any other search engine for that matter). Knowing how to assess the situation correctly so that you can tell if you have just been served a penalty can help you significantly to get the site back at the top for your...
In many ways, being an in-house SEO is like working on your own site. You will develop a personal relationship with the website/s you are responsible for. Actually this is the only way to work. If you don't feel at least a little passion for what you're doing then you're in the wrong job. And speaking of passion, we need to talk about getting traffic. ...
While it's obviously not true that a company is only as good as its search engine optimization, it is true to say that even if he/she is quite knowledgeable, a gung-ho SEO person can do a lot more harm than good without a well-thought-out plan to start with . Initially it's more than likely that you're going to have to do some evangelizing within your company, at least in the...
Congratulations! You're hired… It's a huge step in your SEO career to be hired for an in-house SEO department. Now it's time to plan your in-house SEO strategy carefully, so you can secure your position and give your company what they're looking for: tangible results from your SEO expertise. What your average workday will look like will depend on several factors: Are you a one-person team, or are...
If you're following business trends with any level of interest at all, you'll have noticed how many opportunities there are to outsource your business processes. SEO is no exception. We are bombarded daily with the promise of more for less: outsource your SEO for a third of the in-house cost or even less, we are told. But what are the pros and cons to outsourcing a...
(The second post from SEJ collaborative Social Media Series for Business Operations) Incorporating a social media strategy into your overall online marketing/business strategy has become essential: but finding that balance where your social media activities are the wings beneath your business success, yet aren't floating you up out into the stratosphere is difficult. An area where you may well find that time spent on social media pays off handsomely is finding new talent for your...
Twitter bites the dust again, along with FaceBook, LiveJournal and even YouTube... Yesterday, August 6, 2009, will be talked about on the web for a long time. Twitter succumbed to a DDoS attack (distributed denial of service attack) and was down for several hours. Here's what Twitter had to say about the day's events. The attack was unprecedented in it's size and scope, as outlined by 5 Comments
A few days ago a French Hacker calling himself Croll began releasing documents containing private financial data and personal information on employees he had stolen from Twitter's servers. To give an idea of how sensitive some of that data was, one document was the minutes from the meeting between Google and Twitter back in March. I can't imagine that either Google or Twitter would want that posted...
There's so much 'noise' in the world of Internet marketing, and especially about SEO, that I sometimes feel the edges are blurring. If I feel that, as a professional, then it’s a sure thing that individual website owners hoping to strike it lucky with the search engines are having a tough time sorting out information they need, from that which is purely misleading. Algorithms, traffic potential, even 'latent...
Some days ago I read an article on Slashdot that I think deserves to have created more of a splash than it did. Amazing that we didn't notice earlier when Chrome was released, that this could trigger a change with Mozilla.
The owners of the crazy-successful browser that most web professionals use, has a three-year contract with Google.
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Loren Baker
+Ann Smarty
Alan Bleiweiss
David Harry
