It’s no secret that the fastest way to get a page-one ranking with Google is to have lots of juicy inbound links, also known as backlinks. There are many diverse ways webmasters go after backlinks, and this has been the situation from the beginning. Link Building Software in All Its Ugly Glory However, there are …
One of the most important aspects of taking care of a site’s search ‘appropriateness’ is knowing what can get you penalized by Google (or any other search engine for that matter). Knowing how to assess the situation correctly so that you can tell if you have just been served a penalty can help you significantly …
In many ways, being an in-house SEO is like working on your own site. You will develop a personal relationship with the website/s you are responsible for. Actually this is the only way to work. If you don’t feel at least a little passion for what you’re doing then you’re in the wrong job. And …
While it’s obviously not true that a company is only as good as its search engine optimization, it is true to say that even if he/she is quite knowledgeable, a gung-ho SEO person can do a lot more harm than good without a well-thought-out plan to start with . Initially it’s more than likely that …
Congratulations! You’re hired… It’s a huge step in your SEO career to be hired for an in-house SEO department. Now it’s time to plan your in-house SEO strategy carefully, so you can secure your position and give your company what they’re looking for: tangible results from your SEO expertise. What your average workday will look …
If you’re following business trends with any level of interest at all, you’ll have noticed how many opportunities there are to outsource your business processes. SEO is no exception. We are bombarded daily with the promise of more for less: outsource your SEO for a third of the in-house cost or even less, we are …
(The second post from SEJ collaborative Social Media Series for Business Operations) Incorporating a social media strategy into your overall online marketing/business strategy has become essential: but finding that balance where your social media activities are the wings beneath your business success, yet aren’t floating you up out into the stratosphere is difficult. An area …
Twitter bites the dust again, along with FaceBook, LiveJournal and even YouTube… Yesterday, August 6, 2009, will be talked about on the web for a long time. Twitter succumbed to a DDoS attack (distributed denial of service attack) and was down for several hours. Here’s what Twitter had to say about the day’s events. The …
A few days ago a French Hacker calling himself Croll began releasing documents containing private financial data and personal information on employees he had stolen from Twitter’s servers. To give an idea of how sensitive some of that data was, one document was the minutes from the meeting between Google and Twitter back in March. …
There’s so much ‘noise’ in the world of Internet marketing, and especially about SEO, that I sometimes feel the edges are blurring. If I feel that, as a professional, then it’s a sure thing that individual website owners hoping to strike it lucky with the search engines are having a tough time sorting out information …
