In the past, only Google AdWords has had cost data available within Google Analytics, making it easy to evaluate results like margin and ROI from AdWords, but difficult to evaluate margin and ROI on third-party sources such as Bing, Facebook Ads, email marketing campaigns, and more. Several weeks ago, Google released a new feature in …
It was interesting to see this question (below) asked as a comment to a recent article on Foursquare that I was reading. “I need to know my ROI on implementing another piece of social media? (referring to Foursquare as “another piece of social media.” There are several things about it that I would like to …
AuthorityLabs is simple yet extensive seo software that’s been around for about a year now. The software provides daily ranking data, as well as link data for any page or domain from multiple sources. Lately they’ve been integrating new data sources so that you can get exact match search volume numbers for every keywords in …
Talk about the perfect trifecta – the seamless blend of social media, local and offline marketing – the “Real Joe” of Joe’s Real BBQ (a local business owner here in Arizona) understands social media better than any one in my area (IMO) and I wanted to share some of my thoughts about a recent promotion by his …
I have had many opportunities to chat all things local with my good friend Will Scott, and just the other day we were at it again. We were talking about some of the most common questions we are always asked by small business owners in regards to local marketing online. I wanted to take the …
For those of you that do not know Chuck, he has a great deal of experience with geo games as well and other geo apps, local search and marketing, and is not only a marketer but a heavy engaged user of all the services he talks about. I wanted to interview him about businesses using …
I noticed a simple tweet the other day that prompted me to write this post. (Although, this subject has been on my mind for sometime now.) The timing is perfect, when you consider the fact that Yelp is also pushing out some new features on their iPhone App. So, what in the world is this …
I want to get you thinking the way I am on this one, so bear with me for a moment. I want you to imagine yourself moving into a brand new area that you are completely unfamiliar with. You have brand new neighbors, and there is not a familiar face anywhere. You don’t know if …
I have a little something to say about this topic, because I have built 3 of my own successful e-tail brands from the ground up. Each one of these brands were built solely via the Internet. Today, 1/4 of our daily traffic to these sites comes from searches looking for our actual brand name in …
