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Mat Siltala | Dream Systems Media | @Matt_Siltala

Matt Siltala, owner of Dream Systems Media shares his love and passion for SEO and all things social on his Internet marketing blog.

Foursquare – A Marketing Channel Not A Campaign

It was interesting to see this question (below) asked as a comment to a recent article on Foursquare that I was reading. "I need to know my ROI on implementing another piece of social media? (referring to Foursquare as "another piece of social media." There are several things about it that I would like to rip apart, but the kinder, more gentle, side of me will just...

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Using Authority Labs for “Local Pack” Rank Checking; My Review

AuthorityLabs is simple yet extensive seo software that's been around for about a year now. The software provides daily ranking data, as well as link data for any page or domain from multiple sources. Lately they've been integrating new data sources so that you can get exact match search volume numbers for every keywords in your account, for example: Recently, they just launched the ability to...

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How “The Real Joe” Gets Social Media

Talk about the perfect trifecta - the seamless blend of social media, local and offline marketing - the "Real Joe" of Joe's Real BBQ (a local business owner here in Arizona) understands social media better than any one in my area (IMO) and I wanted to share some of my thoughts about a recent promotion...

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Top Local Business Listing Questions Answered – Interview with Will Scott

I have had many opportunities to chat all things local with my good friend Will Scott, and just the other day we were at it again.  We were talking about some of the most common questions we are always asked by small business owners in regards to local marketing online.  I wanted to take the time and put them down on paper for everyone.  I felt this...

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My “Couch Talk” Local Marketing Interview With Chuck Reynolds

For those of you that do not know Chuck, he has a great deal of experience with geo games as well and other geo apps, local search and marketing, and is not only a marketer but a heavy engaged user of all the services he talks about. I wanted to interview him about businesses using local social networks such as FourSquare, (because he is a very active user) and help share some insight...

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Monitoring Your Local Business In Real Time

I noticed a simple tweet the other day that prompted me to write this post. (Although, this subject has been on my mind for sometime now.) The timing is perfect, when you consider the fact that Yelp is also pushing out some new features on their iPhone App. So, what in the world is this post about? I'll get there. Bear with me....

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Your Business & Yelp In 2010

I want to get you thinking the way I am on this one, so bear with me for a moment. I want you to imagine yourself moving into a brand new area that you are completely unfamiliar with. You have brand new neighbors, and there is not a familiar face anywhere. You don't know if your new neighbors have kids for your kids to play with, or...

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Create A Brand From Scratch : Branding & Search

I have a little something to say about this topic, because I have built 3 of my own successful e-tail brands from the ground up. Each one of these brands were built solely via the Internet. Today, 1/4 of our daily traffic to these sites comes from searches looking for our actual brand name in search. So, this brand creating topic is a big deal and can...

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