WeChat Marketing: Another Way to Reach China’s Affluent Consumers
China’s unprecedented growth is attracting businesses from all corners, hoping to cash in on 250 million middle class consumers. In three short decades, it has become...
About
Mark Tanner is the founder of China Skinny, a service helping western businesses better understand Chinese consumers. He has been in the marketing game since 1998 in North America, Europe, Australasia and most recently, China, with a short break in Africa paddling down the Nile. His company China Skinny provides a free weekly newsletter giving insights into Chinese consumers. Subscribe at chinaskinny.com.
Articles
6 Chinese Online Trends You Should be Anticipating in the Year of the Snake
With the new moon in February, the Year of the Snake will be upon us. Although it won’t have the fanfare of its Dragon forerunner,...
8 Mistakes Too Many Businesses Make on Their Chinese Websites
The allure to gain millions of new customers made many Western businesses chase the highly prized Chinese consumers. While many have invested heavily in product...