China’s unprecedented growth is attracting businesses from all corners, hoping to cash in on 250 million middle class consumers. In three short decades, it has become one of the most competitive marketplaces in the world. With the average Shanghai consumer exposed to more than three times the advertising of their British equivalent, marketers need to use their marketing …
With the new moon in February, the Year of the Snake will be upon us. Although it won’t have the fanfare of its Dragon forerunner, there’ll still be plenty of fireworks in a year bursting with opportunities for businesses selling in China. China’s sixth zodiac animal, the Snake, is said to have many material possessions. …
Chinese consumers have broken online world records again. Single’s Day on Nov 11, or ‘11,11’, saw China’s online retailers slash prices by up to 70%, drawing shoppers in their droves. On China’s TMall and Taobao alone, Chinese filled their carts with $3 billion of goods in 24 hours, eclipsing the $1.25 billion record US retailers …
The allure to gain millions of new customers made many Western businesses chase the highly prized Chinese consumers. While many have invested heavily in product development, market research, advertising, and basing staff in China, there are still those who make some basic mistakes online. The Web should be a key pillar for any marketing strategy …
