A significant drop in you conversion rate can send up a red flag quickly. Chances are, your client will be calling you as soon as they log into their analytics. If conversion rate goes down, so do sales. Not to mention that your cost per sale rises. But don’t panic. It’s almost inevitable that your …
Many strategies for managing Pay-per-click or PPC accounts translate across all sizes of PPC accounts. Keeping your ad text fresh, not over using broad match and other tips can be easily implemented across accounts of any size. But any PPC manager who has managed an account that spends a couple hundred thousand dollars a month …
When managing a complex, high volume PPC campaign every piece of data your crunch can help your get the most out of your campaign. Understanding how your ads perform based on position can provide you with insight to how much you should be spending and what specific ad positions work best for your campaigns. For …
