Josh Millrod is a digital strategist at Wieden+Kennedy, a full-service, creatively driven advertising agency based in Portland, Oregon with offices in Amsterdam, London, New York, Tokyo, Shanghai and Delhi. Josh’s work encompasses brand strategy, community management and SEO for a variety of clients. In his ever dwindling free time, he plays trumpet in a noise band called Grasshopper and runs a small record label called Bloodfist Karate School. The views in this article belong solely to the author and do not represent those of Wieden+Kennedy in any way, shape or form.
Last week, Mashable published an article about the value of a Facebook fan. This article has been shared thousands of times and reposted all over the marketingverse, and I’m terrified by the implications of how may people have read it (more on that later). Using a CPM model, Vitrue calculated that a Facebook fan is worth $3.60. Here’s the math: from: Mashable There’s one problem: This...
Dear Nestlé, I’m living in London for a little while and Kit Kat bars here taste way better than they do back in New York. I’ve actually had friends ask me to bring them back for them. I’m really bummed though because after 25 years of eating Kit Kat bars, I’m not going to buy them anymore. On Friday, you gave the world a shining example of how brands shouldn’t...
Going viral doesn’t just happen! And if it does, it’s the exception to the rule. Almost always, viral content explodes because of careful maneuvering by content creators or community influencers... that includes seemingly organic pieces like Tay Zonday and Star Wars Kid. Engineering virality is usually dependent on three things: Key Influencer Relationships An Open-Eared Sharing Community Paid (or Earned) Media You need to have...
One of the most popular articles on SEJ is about using social media profiles for Online Reputation Management (ORM), which is a great starting point for ORM, however, there are some problems whose solutions are beyond the scope of this method. Most people will never have to deal with the kind of ORM problem that requires more advanced techniques, but it’s important to be ready, just in case you...
I’m a noise musician. For those of you not familiar with the genre, that means my band, Grasshopper , caters to a very small audience who likes to describe the music using phrases like “f***** up inharmonious horns” and “a windspiel made of knives”. You may wonder how this relates to social media… well, I’ve learned a lot about how to social media works via my experiences...
It’s time to reconsider a lot of what we do. In the wake of Vince, the recent Google update that rewards big brands with better rankings for competitive keywords, we all need to think about the future of SEO. Sure, it wasn’t as big as Florida, but it showed that Google is hellbent on making our jobs redundant. Between the near constant algorithm changes (Not just Google… Yahoo recently became much...
Loren Baker
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Alan Bleiweiss
David Harry
