I’ve spent years evaluating paid search accounts and I always come across the same few common mistakes. I decided to dedicate this article to those top mistakes. Hopefully, you aren’t making these mistakes, and if you are, you now know how to fix them. 1. Where is your product? You’re sending people to your homepage …
One thing I love about search is the ability to collect data and turn that data into sales. However, when you have a new site, you don’t have any on site data to analyze. When we don’t have existing data to analyze we need to create data and we can do this quickly with a …
Online sales start to kick up on black Friday, the day after thanksgiving. This is typically when online sales start to increase and online retailers being pushing their holiday promotions. Many online retailers use PPC as a way to generate sales. When done correctly, paid search can not only drive up holiday sales, but can …
The most popular reason people redesign their site is to update the site’s look. Most never really take into account other areas of the site that could make or break the success of a site. I ‘m not saying design isn’t important; it is. However, designing without taking into account the history of the site …
I can’t tell you how many jobs I’ve landed just by coming up in searches for my own name in Google. Since I am an Internet marketing professional having a web presence is a must. What if you’re not a marketing professional, is a web presence something you should work on and will it benefit …
