JimHedger

Click Fraud and The Need for Third Party Verification

April 3rd, 2008 by JimHedger | 5 Comments

At the Search Engine Strategies conference in New York two weeks ago, Yahoo and Click Forensics made an important announcement. Yahoo Search Marketing (YSM), the second largest online advertising network, and Click Forensics, the firm that led the fight against click fraud, have teamed up to offer an independent third party analysis of YSM click […]

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JimHedger

Save Money to Make Money : Paid Search Auditing & Quality Control

March 7th, 2008 by JimHedger | 2 Comments

Theres an old adage in business that says, You have to spend money to make money. As anyone who has experienced the power of effective advertising will confirm, the adage rings true time and time again. You have to tell the public what you offer before they know that youre the one to buy it […]

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JimHedger

SMX West Round-up

March 4th, 2008 by JimHedger | 5 Comments

The Santa Clara convention center is rather big. Its sprawling footprint crosses seven or eight zip codes, several counties and encompasses at least three unique ecosystems. It was like I had breakfast in Sunnyvale, attended sessions in Santa Clara and attended a Google event somewhere near San Jose and I didn’t leave the building once. […]

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JimHedger

Future of SEOmoz & Lunch with Rand’s Parents, Gillian Muessig and Scott Fishkin

September 10th, 2007 by JimHedger | 7 Comments

The weather in downtown Victoria sometimes baffles the brain. It is a cool, overcast Pacific NW morning with a warm fog that makes it feel somewhat muggy. A perfectly dreary sweater day has suddenly turned into sweaty weather and I need to move quickly. I haven’t any time to lose.
I am almost late for […]

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JimHedger

Google Office in Your Browser

March 11th, 2006 by JimHedger | 1 Comment

Google Office in Your Browser
Does anyone remember how, less than a year ago, several commentators suggested Google was compiling a series of products that could emulate an online operating system? At the time, Google steadfastly denied such rumors. Yesterday, Google purchased Upstartle, the maker of a browser-based word processor called Writely.
Writely is an online word […]

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JimHedger

Google Results Entirely Organic?

February 16th, 2006 by JimHedger | 3 Comments

Google Results Entirely Organic?
Google has made another alteration the Google Help Center, this time removing the assurance that Google’s results are completely automated. The change was first noted by Phillip Lenssen in his Google Blogoscope.
As recently as February 2, the document outlining Google’s Principles stated, ” The order and contents of Google search results are […]

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JimHedger

Yahoo Wants Collective Action Against Chinese Web Regulations

February 13th, 2006 by JimHedger | No Comments

Yahoo Wants Collective Action Against Chinese Web Regulations
A report in today’s Financial Times says, “Yahoo has called for broad co-operation among internet, media and communication companies and the US government to counter Chinese censorship on the web.”
The company is calling on the other tech giants, along with the US Government to take a harder, collective […]

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JimHedger

Google Stock Drops Despite Strong Revenues

February 2nd, 2006 by JimHedger | No Comments

Google Stock Drops Despite Strong Revenues
Google released its forth quarter results yesterday, posting revenues of $1.919 billion for the three month period ending December 31, 2005.
“We are very pleased with our results for the fourth quarter as we achieved excellent performance across our businesses,” said Eric Schmidt, CEO of Google in a press release issued […]

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JimHedger

Google Local & Research in Motion’s Blackberry

January 12th, 2006 by JimHedger | No Comments

Google Local & Research in Motion’s Blackberry
Google and Research in Motion, (maker of the Blackberry mobile device), have announced an agreement that will put Google Local and Google Talk software on new Blackberry devices.
Google today released a software download, Local for Mobile, that enables Blackberry users to access its local business search, satellite mapping and […]

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JimHedger

Yahoo, MSN, Ask Jeeves & MTV Merger Speculation

January 6th, 2006 by JimHedger | 5 Comments

Yahoo, MSN, Ask Jeeves & MTV Merger Speculation
The year opened with two major items regarding Yahoo. The first involves Microsoft, the second, MTV. The LATimes, yes, the same publication that made a false start on rumours of Google computers, is reporting that Microsoft made an offer to buy Yahoo for $80 - $90 Billion. This […]

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