Search Engine Strategies Toronto returns to Toronto June 9 – 11th. The largest annual search engine marketing conference and trade show held in Canada, SES Toronto is a must-attend event in the Canadian online marketing community. It’s also an essential event for US and European SEMs who want to understand one of the most affluent but subtly unique markets in the world. There are as many reasons to...
At the Search Engine Strategies conference in New York two weeks ago, Yahoo and Click Forensics made an important announcement. Yahoo Search Marketing (YSM), the second largest online advertising network, and Click Forensics, the firm that led the fight against click fraud, have teamed up to offer an independent third party analysis of YSM click quality. It was a surprise but entirely welcome announcement to a room full of veteran search marketers....
Theres an old adage in business that says, You have to spend money to make money. As anyone who has experienced the power of effective advertising will confirm, the adage rings true time and time again. You have to tell the public what you offer before they know that youre the one to buy it from. That part is easy and obvious. There is, however, a second statement that should bookend the first which goes,...
The Santa Clara convention center is rather big. Its sprawling footprint crosses seven or eight zip codes, several counties and encompasses at least three unique ecosystems. It was like I had breakfast in Sunnyvale, attended sessions in Santa Clara and attended a Google event somewhere near San Jose and I didn't leave the building once. That's my greatest complaint about SMX West. The building was too big. While complaining about the situation a...
The weather in downtown Victoria sometimes baffles the brain. It is a cool, overcast Pacific NW morning with a warm fog that makes it feel somewhat muggy. A perfectly dreary sweater day has suddenly turned into sweaty weather and I need to move quickly. I haven’t any time to lose. I am almost late for lunch with SEOmoz president Gillian Muessig and her husband, Scott Fishkin. Gillian and Scott are Rand Fishkin’s parents. This...
Google Office in Your Browser Does anyone remember how, less than a year ago, several commentators suggested Google was compiling a series of products that could emulate an online operating system? At the time, Google steadfastly denied such rumors. Yesterday, Google purchased Upstartle, the maker of a browser-based word processor called Writely. Writely is an online word processor that enables multiple users to access and work on documents from any location. It can be used as a...
Google Results Entirely Organic? Google has made another alteration the Google Help Center, this time removing the assurance that Google's results are completely automated. The change was first noted by Phillip Lenssen in his Google Blogoscope. As recently as February 2, the document outlining Google's Principles stated, " The order and contents of Google search results are completely automated. No one hand picks a particular result for a given search query, nor does...
Yahoo Wants Collective Action Against Chinese Web Regulations A report in today's Financial Times says, "Yahoo has called for broad co-operation among internet, media and communication companies and the US government to counter Chinese censorship on the web." The company is calling on the other tech giants, along with the US Government to take a harder, collective stand against Chinese Government censorship of the web. Along with rivals Google, MSN and Cisco Systems, Yahoo has drawn...
Google Stock Drops Despite Strong Revenues Google released its forth quarter results yesterday, posting revenues of $1.919 billion for the three month period ending December 31, 2005. "We are very pleased with our results for the fourth quarter as we achieved excellent performance across our businesses," said Eric Schmidt, CEO of Google in a press release issued late yesterday. "We generated significant revenue growth in our core search and advertising business, driven by continued strength in traffic...
Google Local & Research in Motion's Blackberry Google and Research in Motion, (maker of the Blackberry mobile device), have announced an agreement that will put Google Local and Google Talk software on new Blackberry devices. Google today released a software download, Local for Mobile, that enables Blackberry users to access its local business search, satellite mapping and route plotting services. A similar download enabling text messaging through Google Talk will be made available in the early...
Loren Baker
+Ann Smarty
Alan Bleiweiss
David Harry
