Danny Wong is an SEO manager for custom dress shirts startup, Blank Label.
In managing SEO, you have to think more than just about getting great rankings for targeted keywords and scalable traffic. You should to expense some time and energy into optimizing your SEO funnel, from when the visitor clicks your link in the SERPs and comes on over to your highly ranked blog posts because rankings and traffic mean nothing without conversions and sales. Here are 4 ways to optimize your funnel...
It’s sad to say that many sites are still link hogs, with some editorial policies stating specifically that outbound links are not to be given unless under special, and incredibly specific, circumstances. Why all the link hoarding? Well, luckily, bloggers have a say in the matter when their editorial decisions are purely their own, and it’s good to see that more bloggers are becoming more generous and strategic in their...
Everyone wants a better ranking. Heck, we all know that that nice boost from position 8 to 5, or 2 to 1 for your targeted search term can mean a world of difference in the pageviews and clicks you receive, and that’s probably a metric you’re aggressively tracking. But how can you surpass the competition in your targeted search rankings?External deep linking is something a lot of websites neglect, which can cause you to be...
You can get links by producing great content which people social bookmark or mention on their sites. But you only get those links from your followers and a few others that happen to stumble upon your content. Sometimes you need to push with Public Relations outreaches to get links because sitting around with only a pull strategy for link building is silly. Links from large media outlets, big online ...
We all know that it takes time for your rankings in the SERPs to change. Although they do fluctuate frequently, long-term improvements in your SERPs rankings take time to produce. Some time needs to pass before the Search Engines are confident you deserve increased rankings. Things that can happen during the days, weeks or months before you see some real results include: Increase in aggregate traffic – if more...
Being an SEO’s not the easiest job in the world. It’s certainly not as simple as understanding, “I need links, and optimized anchor text, keywords and META tags.” How can you develop those links? Why are links important? How does Google actually work? Why does your ranking change in the SERPs? To answer these questions and more, you need more than just knowing the ‘rules of the game.’ There are...
Guest posts are a popular way many SEOs build ‘valuable’ links to their website. But this strategy may not be as valuable as you think. Since Google is such a logical monster, those links you’re building might not be as valuable as you think for the following reasons: Expertise vs. True Relevance - those links prove that you have thought leadership in your realm of expertise, but they...
Loren Baker
+Ann Smarty
Alan Bleiweiss
David Harry
