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Brian Chappell | Ignite Social Media | @BrianChappell

Social Search Strategist for Ignite Social Media who is always dabbling in side projects

How To Market A Social Media Contest: Working Example

Social media contests are a great way to connect with consumers in the ever evolving web. Social networks are natural venues for users to share information quickly. Since I am a big fan of giving real world examples whenever I explain a specific tactic, I wanted to highlight a contest I found recently. I’ll walk you through how I would go about promoting it and how I might actually do...

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How to Target Users within Social Networks

One important aspect of social media optimiza­tion is finding individuals interested in your prod­ucts or initiatives. One way to approach this is to find key influencers within a social network that might be interested in your offering. This can be a difficult challenge at times therefore targeting and approaching the right people is key. With the help of Google one can alleviate some of the challenges that occur when searching for...

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9 Strategies for Finding Incredible Content

Finding great content online from a social media and search marketer’s standpoint is a very vital aspect to building out social accounts, writing blog posts, researching target markets, link acquisition, and blogger outreach. The following 9 sites and mashups are ways to help facilitate the discovery of great content. 1. Stumble Upon search Stumble Upon search is one of my favorite ways to find content around a...

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