Is the Customer Always Right? Most people are familiar with the old adage “There is no such thing as bad publicity.” Well, that may have been true back in the 19th century when P.T. Barnum, the showman and circus owner most often credited for the quote, was wowing the crowds across America. But recent business …
Guest posting is far from new, but it went through a growth spurt after Panda and Penguin’s shockwaves began to shake up the SEO world. SEOs needed an better scale-able strategy that allowed them to gain backlinks on reputable sites. Since “content marketing” was the new buzz word, guest posting (aka guest blogging) seemed like …
Schema markup has been on the SEO radar for almost two years now, and its importance continues to grow. Schema.org “provides a collection of schemas, i.e. html tags, that webmasters can use to markup their pages in ways recognized by major search providers.” Schema.org is preferred by Google over RDFa or microformats. (See Why microdata? …
They say beauty is only skin deep, that what really matters is what’s on the inside. That may be true with people, but I think a different rule applies with blog posts: What’s on the inside only matters if the outside is attractive enough to convince viewers to keep reading. In other words, your blog …
Google recently announced the launch of Content Experiments, a split-testing feature within Google Analytics. This tool is replacing Google Website Optimizer, which will be sunset on August 1. What does this mean for marketers? How do the tools compare? Google Analytics Content Experiments vs. Google Website Optimizer: The two tools use somewhat similar interfaces and …
A significant component of the Penguin update appears to deal with anchor text over-optimization of backlinks. Savvy SEOs have been concerned with maintaining a natural anchor text profile for years now, and the Penguin update has just underscored how important natural anchor text optimization really is. What constitutes a natural anchor text profile? The reality …
You’ve worked hard to create some great content for your site. You’ve done all the right things. You’ve written original articles that are great for users and are optimized for excellent search engine placement. Everything seems fine until you start to do some searches to see exactly how well your content is performing. You look …
