Affiliate Programs

Affiliate Fraud: Who is at Risk and What are the Solutions?

In the world of affilate marketing, it can be a little overwhelming deciding which software to choose as there are so many options. Affiliate marketing, if you are not familiar with the term, is the act of using one website to drive traffic through to another. There are various examples of this marketing practice and all sorts of software choices, but often businesses don’t know how to select the right one for their company.

However, the trouble doesn’t stop after you have implemented your software selection into your marketing campaign. Affiliate fraud can be a real problem to companies that depend on this tactic to bring real traffic to their company’s site. Businesses, customers and other legitimate affiliates can all be put at risk by this type of fraudalant behavior. Duplicates of legitimate sites, links that divert potential customers away from a business’ actual site thus not paying them for the visit, and using commonly misspelled versions of a real sites name to create bogus sites are all types of fraud, among many others.

affiliate fraud the risks and the solutions thumb Affiliate Fraud: Who is at Risk and What are the Solutions?

This infographic detailing the types of affiliate marketing fraud and ways they can be avoided by all parties. Any company that is planning on or already has delved into the world of affiliate marketing should give this at least a once over.

Screen Shot 2014 04 15 at 7.21.12 AM Affiliate Fraud: Who is at Risk and What are the Solutions?
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Screen Shot 2014 04 15 at 7.21.12 AM Affiliate Fraud: Who is at Risk and What are the Solutions?

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5 thoughts on “Affiliate Fraud: Who is at Risk and What are the Solutions?

  1. OK need suggestions of reputable affiliate software out there…any recommendations? It is for a client lends out short term loans such as payday loans and installment loans

  2. I have been considering the idea of selling affiliate products on some of my sites but was always somewhat concerned with the legitimacy of some of the products and the possibility of fraud. I am glad you brought these issues up, at least I know I am not the only one..

  3. I have been hesitant signing up with affiliates for many of the reasons you stated in this article. I found a couple that seem to be working, but still feel there are many more out there that are legit and won't scam me for my traffic. It seems to me that getting traffic is the battle no matter how you plan to make money. And one must pull in traffic to make any money.

    It seems that if you can draw in traffic then you should be able to make quite a lot of money by selling ad space. However, being able to 'automate' an income stream via affiliation would be rather nice, too!

  4. That is my main reason why I shun away from affiliate marketing. Too much effort is needed for you to at least sell or have a downline then when you are going to cash out your earnings, it’s the only time you know they are a scam. What a total waste of time. I think the solution should be within reach if the genuine affiliate sites out there come together and resolve this problem. Anyway, they are the ones who are affected by these scumbags.

  5. Affiliate fraud happens, but you've just got to do what you can to minimise it and get on with it. There's no point not selling affiliate products because the scams exist, you just have to track and do what you can to avoid these dodgy affiliate programs / keep out the hackers etc.