SEO

Add Work.com to B2B Link Building Campaigns

SEO community, meet Work.com.

Work.com was briefly mentioned last fall in a post by Greg Sterling. What wasn’t divulged is that it’s an excellent site to add to link building campaigns. Let’s just say it’s a user-generated mecca for SEOs!

Originally a job search site, Work.com was relaunched last fall as a business community with user-generated how-to guides. It’s a great place to learn about starting and running your business — and share your expertise (or that of your client). Guide authors get a profile page that increases online visibility and sets the stage for them as an expert. However, the primary SEO value comes from writing how-to guides embedded with crawlable, search engine friendly links.

Today, Work.com has guides for everything B2B, from starting a pool hall to hiring employees to doing business in Second Life. Even Aaron Wall has a guide – Guide to Learning Search Engine Optimization, which is an easy to read how-to guide geared toward small business owners. Check out the most popular business guides for more ideas.

While it’s great for link building, bear in mind that each guide is reviewed and evaluated for its quality, so spend the time to write something useful so that it can offer a valuable link, drive traffic AND establish the author as an expert. Leverage the guide for more than just a keyword rich link, use it as an illustration of expertise – for example some guide authors highlight the guide in their email signature.

Write a guide, get visibility and boost your links, simultaneously.


Disclaimer: I work for Business.com, who owns Work.com, but I’m writing about the site because it’s an excellent resource to add to your next link building campaign.

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Jessica Bowman is the Director of SEO for Business.com and an independent consultant. Her background includes managing nine websites, in four languages across North America and Europe, in the competitive travel industry. Most known for being an in-house search marketer, Jessica relishes in the human side of SEO – the art of getting things done within an organization, a challenge for most search marketers.

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18 thoughts on “Add Work.com to B2B Link Building Campaigns

  1. I’ve been recommending Work.com as a ‘secret’ linkbuilding resource for several months now. It’s a fantastic idea, and hopefully it’ll grow further.

    Ummm…Loren, someone’s spamming the comments :)

  2. Work.com is a great resource and i will be using it in the future! Many people may not realize that all comments and content links do not have a nofollow tag on them. This is a rarity on information sites.

  3. Hello,

    About Time (www.abouttime.com) would be interested in exchanging links with your website.

    About Time is a direct factory authorized distributor of over 40 brands of famous name brand watches & fine jewelry. For prompt, friendly, and personalized service, please call 949 443 9303. We are approved members of the Better Business Bureau, the BBB Online, the National Association of Watch and Clock Collectors, Watchnet.com, and Luxury Mall.net. About Time Watch & Jewelry has earned an AAA (Triple A) rating from the Better Business Bureau which can be verified at http://www.bbbonline.org/cks.asp?id=1186000155.

    All About Time® watches and jewelry are brand new, in the box, with all appropriate papers and serial numbers. See recommendations from countless satisfied clients at http://www.abouttime.com/abouttime/testimonials.page.html.

    About Time® has been a family owned and operated business since 1952. We have sold hundreds of thousands of brand new watches and fine jewelry items.

    We average more than 4000 unique visitors a day have over 8,300,000 hits a month and have a Google page rank of 4.

    We would like to exchange links with your website. If you could install the following HTML code into your website (see below) and provide me with the URL address so I can verify the link. I will immediately install a link on our website to your site.

    About Time – Watches and other luxuries since 1952 About Time offers new watches and jewelry at a fraction of retail prices. Rolex, Tag Heuer, Anonimo, Oris, Fortis, Glycine, Maurice Lacroix, Ball Watches as well as pens, rings, pendants, necklaces, earrings, & much more.

    Please let me know if you are interested.

  4. I guess this is where you posted us. ehh? This post is seen by google as a good link so make sure you have ww.abouttime.com somewhere in the verbage so it can be a link also..

    – Steve

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