SEO

10 Drop-Dead Easy Ways You Can Use Storify to Create Compelling Content

Storify has been around since 2010 and has gained some traction with users but it’s not really been a bloggers dream tool until it released its iPad app earlier this year.

Sure, there are similar curation tools out there, but nothing quite like Storify that allows you to take text, documents, videos and images, alongside social media content in a clean vertical like this story by Mike Cassidy called What Facebook’s $38 IPO price means to the rest of us:

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The reason this is so cool is that the drag-and-drop curation keeps all of the original links and functionality…and then embeds them into your post.

Then add your commentary:

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You can then search in Storify using keywords that it will uncover content for you.

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You then find the tweet that is relevant to your discussion and drag it to your document and it shows up like this:

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So what kind of content could you create using Storify?

Let’s look at ten ideas.

1. Organize Social Media Responses to An Event

You can use Storify to build a post based on people’s reactions to certain events. For example, when Google released Penguin, there was a storm of content on Twitter and Facebook.

So you could create a post with some of the best responses on Twitter and the links that lead back to the original articles.

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This process works really fast and in no time you could have a very powerful post documenting all that is going on surrounding a topic.

2. Creating a History Behind an Event

Another approach is to use Storify to cover the history of a particular subject. Using our Penguin update example, instead of curating content that involves pulling current responses you could pull social media content, videos, images and documents that relates to the history of algorithm changes that Google has made.

SEOmoz is doing this very thing…but they are doing it off of their own website:

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That kind of post would have equal interest to the Penguin story…and may even go viral do to the unique angle of the position and value to other bloggers and reporters who are looking for sources to quote.

3. Curating a Post Based Upon a Topic

A different approach might be to create a post that is based on a topic. SEO by the Sea, for example, who covers Google patents, could curate a post where each patent has its own Storify line with press clips, tweets, reactions, documents and videos.

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The way to make this work, and not look like a junk drawer, is to organize each Storify line based on a consistent hierarchy.

4. Creating How-to Storify Posts

Storify works nicely for pulling together a conversation that may have happened over a period of days, weeks or months.

Tim Carmody from Wired did this when he tried to get some social media contacts to follow him.

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This is a great way to display the steps in a how-to type post because you could explain what you were trying to do in each tweet.

Here are some ideas for how-to Storify posts:

  • How I Got Mark Zuckerberg to Share My Facebook Post
  • How to Use Twitter to Get Any Company to Give Your Money Back No Matter
  • How I Proved That Google Is Stealing Content

5. Telling the Story Behind an Event

Storify, as its name implies, is also great for creating a narrative that can help your readers makes sense of an event.

Often when something news-worthy happens…like Google’s Penguin update…where it’s sort of discovered and the rumor mill starts…things may appear confusing.

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If you want to make sense of an event like the Penguin update…and then help your readers use that information to decide what course of action they should take…then create a Storify post showing them through tweets, videos, posts and images what exactly happened.

In the case of the Penguin update, this allows you to create a “storyboard” that can then help your readers decide whether they were affected by the Penguin update or Panda 3.5.

6. Use Storify to Make Lists

If you run an organization or an event that requires you sharing the schedule of events constantly, then Storify could be a real time saver for you.

This is what the travel agency TravelWyse has done with their Storify account:

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Unfortunately they don’t provide a URL in their bio.

Another type of list you could create is one around a particular topic like sour beer. This was the point behind Karen Wilken’s Sour Beer Appreciation: Pucker Up Baby:

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Storify is a great way to share your in-depth knowledge about a topic…pulling in the related social media.

7. Ask For and Curate Feedback From Readers

Of course when it comes to creating content for bloggers I always recommend asking your readers to give you ideas.

With Storify this process becomes ridiculously easy. Just ask your followers on Twitter or Facebook to tell you an answer for a certain question, let them respond, collect those responses and share that on Storify.

This was done on ReadWriteWeb when Seamus Condron asked his Twitter followers what Twitter could do to make their life easier.

You can up the viral effect of a post like this by notifying those Twitter users who were included in the Storify post:

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And then Jon Mitchell asked his Google+ Circle what they thought of QR codes and put together this post QR Codes: Useful Tool, Neat Toy or Robot Barf?

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8. Develop a Timeline

Sometime you may want to create a timeline of an event. This is what a Texas weather station did when tornadoes where touching down during an April storm:

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Or you could create a timeline of a current event like this one about Occupy Wall Street:

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Storify makes content curation very elegant with its interface, so you could create a beautiful time line of an event without having to use a designer or coder.

9. Publish Reader Shared Content Easily

I think that Robert Scoble got it right when he said that Pinterest is to Facebook what Stofiy’s iPad app is to Twitter.

Let me explain what I mean.

Say you want to your readers to send you videos and photos based on an event. You ask on Twitter, Facebook, YouTube and your site.

Normally if you were going to do this on your blog you would have to hassle with all of the CMS issues, namely having to grab images using Jing, saving them and then loading them through the multi-file uploader if you are using WordPress:

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Anyone who’s grabbed a ton of media files for a story knows what kind of hassle that can be!

Storify can simplify that process where you can drag-and-drop comments, Flickr photos, Twitpics, multimedia emailed in and YouTube videos.

This is why Storify is so attractive as a curation tool.

10. Forget About Hashtags—Just Cover the Story

If you are part of an editorial team that is covering a story or event…or if you have several sources feeding you information…then you can use Storify to pull on these sources into one place quickly to do periodic updates throughout the day.

The common practice is to use a hash-tag for tweets, but now you don’t have to bother your team by requiring them to use hashtags…Storify searches by keyword.

What about the SEO impact of Storify

Of course if you create a post using Storify your site won’t get the SEO benefit from the traffic or keywords. However, this is where creating a descriptive bio with links back to your web properties is very important:

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With the keyword-rich posts on Storify and the authority rich site that it is, your posts could show up high in search rankings…especially if a story is breaking early and you are the first to post on it.

If that happens and you drive traffic to your Storify post, then make sure your bio is compelling.

Conclusion

There is a heck of a lot of potential for marketers to benefit from Storify…even more so from Pinterest. Why? One thing is that this social platform/curation tool isn’t limited in it’s demographic like Pinterest is.

The other thing is you can actually optimize the content on Storify way better than anything you could do on Pinterest. Think about it…even the best board you have is limited to the title of the board, the description of the board, title of images inside the board and their descriptions. With Storify you have a ton of content and links giving you a greater chance at showing search engines the relevancy of that post.

What other ways can you use Storify to create killer content?

 10 Drop Dead Easy Ways You Can Use Storify to Create Compelling Content
Neil Patel is the co-founder of KISSmetrics, an analytics provider that helps companies make better business decisions. Neil also blogs about marketing and entrepreneurship at Quick Sprout.

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3 thoughts on “10 Drop-Dead Easy Ways You Can Use Storify to Create Compelling Content

  1. This is great stuff. Thank you for these ideas. Would like to see even more writing about curation for similar tools like Scoop.it. The SEO details are kind of fuzzy to me, but I love these kinds of tools and want to hear more.

    E

  2. I have just started using Storify and its great no doubt. However there is one reason I find Paper.li better for creating content mashups and that is their ability to add sources for automatic feeding. They also have great filters which helps to ensure only relevant posts are every pulled automatically and added to the page.

  3. ok #4 had me seriously laughing out loud! Thank you for providing these tips. I passed this along to a friend that has been trying to work with storify. Thanks for sharing.