Agenda
Each of the 3 sessions builds on the last, giving you everything you need to stay visible, measurable, and competitive in SEO & AI Search, right now.
Session 1: What’s Hot, What’s Not: AI Search Changes In Q1 2026
1 New AI Search Reality. 3 SEJ Leader Perspectives.
Three SEJ leaders break down 2025’s AI search shifts from three angles. Loren Baker covers the business side, Matt Southern breaks down the news, and Shelley Walsh translates the impact on your content. The question for all three: what should experienced marketers do about it heading into Q2 26?
Session 2: KPIs & Metrics That Matter for AI Search Success
Traffic Changes Or Measurement Gaps? Expand Your SEO KPIs For AI Search
AI search requires a new set of KPIs tailored to how discovery and conversion occur today. Learn which metrics accurately reflect AI-driven visibility and performance. Emily Popson, VP of Marketing at CallRail, shows you how to replace outdated metrics with KPIs aligned to modern search behavior.
Why Answer Engines Should Be On Every CMO’s Strategic Agenda
A CMO-Level Roadmap For Staying Visible As AI Reshapes Search
Guest speaker Nikhil Lai, Principal Analyst at Forrester, shares officially identified shifts in search behavior, how different teams should align around these changes, and what’s next for answer engines and you.
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