The AI Search Playbook.

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Loren Baker
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SEJ Summit 2026

Agenda

Marketers are scrambling for qualified traffic and quality leads. Each of the 3 online sessions builds on the last to help you optimize platforms feeding the AI systems, and turn all of it into real pipeline.

12:00–12:55 PM ET

Session 1: SEJ Panel: Winning Search Across Organic, Paid & AI: Questions From You

Description

You shape what we talk about! Join our team as they tackle the organic, paid, and AI search questions keeping you up at night in 2026. This session helps marketing leaders connect organic, paid, and AI search as one system instead of siloed channels. That includes what to do when organic isn’t performing and how to use paid to bridge the gap.

Submit your question when you register.

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Loren Baker <br>SEJ
Loren Baker
SEJ
Brooke Osmundson <br>SEJ
Brooke Osmundson
SEJ
You / Reader: based on the questions you submit
You / Reader: based on the questions you submit
Katie Morton <br>SEJ
Katie Morton
SEJ
1:00–1:55 PM ET

Session 2: Search Visibility: Social Media & the AI Citation Boost Effect

Description

This session is about the strategic shift AI has forced on how brands get found, trusted, and chosen. Reddit and LinkedIn have quietly become two of the most-cited sources in AI-generated answers, but most teams are still treating them as social channels rather than trust infrastructure. Built for the leaders deciding where to put resources next, Brent Csutoras and Purna Virji unpack what’s actually changing and what to hand your team on Monday morning.

Submit your question when you register. The sharpest CMO questions will shape the conversation.

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Brent Csutoras <br>SEJ, OGS
Brent Csutoras
SEJ, OGS
Purna Virji <br>AI Strategist & Founder
Purna Virji
AI Strategist & Founder
Mod: Heather Campbell <br>SEJ
Mod: Heather Campbell
SEJ
2:00–2:50 PM ET

Session 3: How to Build a Multi-Channel Growth Strategy That Actually Converts

Description

Sessions 1 and 2 covered what’s changing and where to show up. This session answers the next question: how do you connect those channels into a lead gen system that compounds instead of competes?

You’ll get practical strategies that drive demand and conversions. Learn why multi-channel strategies typically fail, what to automate, and how to prioritize.

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Brooke Osmundson <br>SEJ
Brooke Osmundson
SEJ
Shaun Bruno <br>CallRail
Shaun Bruno
CallRail
Mod: Heather Campbell <br>SEJ
Mod: Heather Campbell
SEJ

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SEJ Summit 2026

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SEJ Summit 2026
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