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YouTube Growth is Almost Shocking

YouTube Growth is Almost Shocking

According to this Reuters article that appeared Sunday, video site YouTube is now serving 100 million (yes, that’s right) videos daily:

YouTube, the leader in Internet video search, said on Sunday viewers have are now watching more than 100 million videos per day on its site, marking the surge in demand for its “snack-sized” video fare.

Since springing from out of nowhere late last year, YouTube has come to hold the leading position in online video with 29 percent of the U.S. multimedia entertainment market, according to the latest weekly data from Web measurement site Hitwise.

YouTube videos account for 60 percent of all videos watched online, the company said. Videos are delivered free on YouTube and the company is still working on developing advertising and other means of generating revenue to support the business.

logo tagline sm YouTube Growth is Almost Shocking

And what about this: YouTube had 58,000 visitors in August, 2005; how many does it get on a monthly basis today? The site has 20 million uniques. That’s less than a year later.

The site has started showing banner ads and has struck a deal with NBC, with suggestions of other such deals in the works. Even though the site has limited revenues, it would probably now fetch an astronomically high purchase price given its growth and growing brand equity.

Greg Sterling is the founding principal of Sterling Market Intelligence, a consulting and research firm focused on online consumer and advertiser behavior and the relationship between the Internet and traditional media, with an emphasis on the local marketplace.

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4 thoughts on “YouTube Growth is Almost Shocking

  1. - YouTube videos account for nearly 60 percent of videos viewed online.
    – 2.5 billion videos were watched on the site in June alone.
    – YouTube gets 20 million unique visitors per month.

    Yikes that’s a lot of traffic.

  2. Lots of traffic and loads of money can be made from such tremendous traffic.

    YouTube is a phenomenon that has come to stay. Another example of good thinking. good product.

  3. I’ve actually just discovered that site. Shame on me, I know. I find it to be an excellent source for not just entertainment, but also news and stories you’ve missed.

    It’s amazing how the web has progressed from just search engines giving you “relevant” results, to sites like YouTube, Wikipedia, HowStuffWorks, Technorati etc.

  4. In my nation India, broadband is comparatively a new thing. As braodband subscroption prizes going less every month and broadband expanding in India’s middle class homes(there is dsl modem shortage in India and therefore if one want broadband connection it takes waiting. In my state Gujarat waiting is around 8000. Such a huge demand of braodband here these days), sites like Youtube will have amazing market. Youtube was idea before it’s time and therefore clicked but the bottom line is earning profit. Mind it well Youtube.