WordStream Does it Again: New Awesome Keyword Utility for SEOs (paid)

Our great friends over at WordStream have another important update we want to share at SEJ. Today they are launching WordStream Keyword Management for SEO which is a keyword research tool targeted to SEOs (as you may know, they previously specialized in PPC keyword research and are now extending their service to SEO needs).

It offers the same keyword suggestion capabilities as Wordtracker, Keyword Discovery, and similar tools, but layers on keyword analytics, keyword grouping and organization, and integrated content authoring tools for roughly the same price (starting at $49/month) you’d expect to pay for traditional keyword research tools.

I didn’t have time to play with the trial version myself yet (I am definitely going to do that this week!) but here are the features that are advertised:

  • Keyword suggestions;
  • Related keywords;
  • Keyword trend data;
  • Real-time keyword analysis;
  • Conversion tracking and keywords;
  • Keyword organization tools;
  • Workflow prioritization;
  • Information architecture suggestion;
  • Integrated content authoring tools.

Keyword discovery interface includes basic keyword suggestion tool, competitive research, web server log files upload, or external data analysis:


From there you can organize your data into a taxonomy of tightly related groups and sub-groups; this resulting keyword structure is incredibly useful for creating SEO strategy, setting content creation priorities and even planning your site’s information architecture. The software suggests potential keyword groups which you can review and create with the click of a button.


So looks very interesting – really no excuse for not trying out considering there’s a free trial version! Let me know your thoughts!

Ann Smarty
Ann Smarty is the blogger and community manager at Internet Marketing Ninjas. Ann's expertise in blogging and tools serve as a base for her writing, tutorials and her guest blogging project, MyBlogGuest.com.
Ann Smarty

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9 thoughts on “WordStream Does it Again: New Awesome Keyword Utility for SEOs (paid)

  1. I finally got around to signing up for WordStream's paid service just yesterday after trying the trial and loving it a couple of months ago. I haven't had a chance to play with these latest feature additions yet because I've been busy using the core keyword research tools but I've got a web meeting scheduled for later this week with one of WS's very helpful account managers and I'm really looking forward to finding out more about what these new SEO features can do.

  2. Speaking of keyword research tools, Promediacorp has just released a new free tool called Suggester that compiles long lists of Google Suggest terms for any query.

    You should check it out at: http://www.promediacorp.com/suggester/

    The best part about the tool is that it gives SEOs access to Google's deep list of suggest terms — the exact keywords that you should be optimizing for.

  3. Wow. New Awesome Keyword Utility for SEOs! it's a great keyword research tool. I used keyword discovery in past but its worth trying this tool. I will also definitely try this week.

  4. Personally, I am still trying to see the full value from paying for a keyword-research tool. I think until Google starts charging for their keyword tool, I don't see a reason to pay for keyword research.

    However I will say that I do like the keyword organizer, I think that would be a cool standalone product. I would love to be able to upload my list into an organizer and put them into different buckets.

    Thanks for the review Ann!