SEO

Why Real Time Search Should Interest SEOs

When Google announced their real time search additions, many were probably left unimpressed. After all, they are jumping on a bandwagon created by the popularity of Twitter’s search platform.

From an SEO perspective, however, the move excited me. It opens up a whole new world for savvy SEOs looking to compete in the always profitable business of trending search terms. There are several reasons I believe SEOs should be taking note of this addition:

1. QDF – The concept of query deserves freshness is not new, and search users are utilizing results that show up because of it everyday. However, in terms of rankings QDF can have huge impacts on the SERPs. The first thing that came to mind when I saw the real time search data pouring through was that Google is getting a massive amount of real time link data without the issue of a crawl. I am convinced they will be utilizing this data to help shape SERPs for terms that are trending or based on timeliness.

2. SPAM – Seriously, any new feature that Google rolls out is a playground for SPAM. My head is spinning thinking of all the cool/evil implications of the service. I am sure lots of people are going to be testing how Google is choosing the results coming in the box. Some people might ask the importance of coming up for a mere moment in that position, but the sheer amount of traffic generated for a trending term can make even a 30 second window profitable.

Time will tell if this is actually a feature search users utilize. From the user perspective, I definetly see the benefit in terms of staying on top of breaking news. This could be a game changer in that respect, and was the one place Twitter search had really changed the face of social media.

Comments are closed.

6 thoughts on “Why Real Time Search Should Interest SEOs

  1. Interesting stuff Dave… I wanted to mention that it does seem that the QDF is playing nicey-nicey with the new RTS stuff. My post on Psearch Monday is now above the fold for ‘Google personalized Search’ – which in the past, even WITH the QDF, I’d not see such activity in strong query spaces. I’ve been studying the QDF for some time now and this is not the normal behaviour. Now to watch the decay rate and see if it holds longer than normal.

    It’s anecdotal evidence, but interesting none the less that the RTS may be playing into it.

  2. From an SEO perspective, however, the move excited me. It opens up a whole new world for savvy SEOs looking to compete in the always profitable business of trending search terms.…

  3. Search is a natural starting point for discovering the world's information, and we strive to bring you the freshest, most comprehensive and relevant search results over an ever expanding universe of content on the multitude of devices you use to access it.

    http://www.propertybol.com

    Now, with one sweeping stroke, Google has grabbed the lead in the real-time search space, and it appears that Facebook and Twitter have both conceded that they aren’t going to outbuild Google when it comes to search. These are significant strategic decisions for all of those involved that will dictate much of where these companies head in the years to come.

    http://www.nightlifeblues.com

  4. From an SEO perspective, however, the move excited me. It opens up a whole new world for savvy SEOs looking to compete in the always profitable business of trending search terms.…

  5. Search is a natural starting point for discovering the world's information, and we strive to bring you the freshest, most comprehensive and relevant search results over an ever expanding universe of content on the multitude of devices you use to access it.

    http://www.propertybol.com

    Now, with one sweeping stroke, Google has grabbed the lead in the real-time search space, and it appears that Facebook and Twitter have both conceded that they aren’t going to outbuild Google when it comes to search. These are significant strategic decisions for all of those involved that will dictate much of where these companies head in the years to come.

    http://www.nightlifeblues.com