This week I’m writing from PubCon in Vegas. I’m hitting the show tomorrow and excited to see what is going on. Last week, I had the opportunity to attend the Conversion Conference (recap coming soon!). I really want to encourage you to hit up an upcoming industry conference. Until then – I have some webinars for you!
The 7 Deadly Sins of Landing Page Optimization
Thursday, October 18, 4 PM EDT
Presenter: Tim Ash
Description: Your baby is ugly — your landing pages have severe and fundamental problems. Luckily, many landing page problems are universal and can be easily corrected.
Why less is more when it comes to landing page design elements
How to align the content of your landing pages with visitors’ expectations
Tips on clarifying your call to action
How to ruthlessly edit your text to simple headlines and short bullet lists
How to Make a Great Living from Blogging
October 18, 2012 8:00 PM
Presenter: Dan Page
Description: Description: “Making Money on the Internet” is incredibly difficult and maddening for most
people. The learning curve is steep and you can invest thousands of dollars in a heartbeat,
with little to no results.
Getting Started with Account-Based Marketing: Building the Perfect Target Account List
Oct 23, 2012 1pm ET
Presenter: Jennifer Pockell-Wilson
Description: Many B2B companies recognize that they’re most likely to sell to the accounts
that are similar to companies that they have sold to already. But to keep boosting quality
lead generation, it’s critical to identify the distinguishing characteristics of key customers,
especially when they’re not always a recognizable name with a big logo.