The Ultimate Guide for Creating and Promoting Squidoo Lenses That Rank

Squidoo isn’t just a Web 2.0 site; it’s an experience. With it’s own terminology, point system, and tremendous authority, it’s an Internet force to be reckoned with. Are you interested in taking advantage of the endless opportunities that Squidoo offers?

In this guide, we will teach how you to conceptualize your lens, name it, create it, and promote it. We will teach you how to earn points on Squidoo and how to improve the lensrank of your lenses. Most importantly, we will teach you how to create lenses that RANK well in Google, maximizing Squidoo’s Domain Authority to generate traffic and sales.

1. Keyword Selection is KEY When Optimizing Your Lenses

The keyword terms you target will make or break your lens.  If you choose words that are too competitive, your lenses will be buried in Antarctica and won’t have a chance of competing against other, more authoritative domains.

Let’s start by using Google’s keyword tool to identify terms with high volume but low competition. This is where most people end their research, and if you do too, you will fail.


The key is to go beyond basic numbers and perform competitive research. For all of the keywords that you are considering, look at the sites ranking in the top 10. What is their domain and page authority? How many links from unique C classes? What is the domain age?


Also, if the keyword is transactional, it is possible that you will be competing against giants like Amazon, Walmart, Lowes, and Target.  If the query is informational, you might have a greater chance for ranking with a Squidoo lens.

By performing detailed competitive research, going even further and analyzing link velocity trends and social share numbers, you will be able to select long-tail terms where you have a genuine chance of ranking.

When choosing keywords, think laterally. Go beyond what’s in front of you in Google’s keyword tool. Step into the shoes of the target audience and think of how those people would search. Then figure out relevant terms to target.

TrafficTravis and MarketSamurai are excellent tools to use for competitive and keyword research.

Now let me give you an example. Let’s say you are promoting a site in the educational niche. Perhaps it’s a university that offers online courses or a career college. Within the educational category, you could search out niches with keywords that have high monthly searches, low competition, and low CPC value.

In this case, I typed in the keyword “Waldorf” and got results that included Montessori, another popular educational approach.


Montessori training has 4,400 searches, but an average CPC of 0.40. When I evaluated the competition, I found many domains with low Domain Authority:


This would be a keyword worth trying to rank for in Squidoo.

If the lens ranks well and gets traffic, I would then build a section into my lenses talking about you early education molds children and prepares them for advanced education. I would then search for and share statistics about Montessori educated children’s performance in higher-level programs. This could create a nice tie in to my theme.

In this case, the objective of this lens would’ve been to create a high-profile, high-traffic pages that would link to your target site. As the traffic is untargeted, you wouldn’t expect high click throughs. It could, however, be a valuable link recognized by Google that helps your university site rank better in Google.

Tip: Go to and look for trending topics. Use those trending topics to come up with new keyword ideas to use with your Squidoo lenses. Use other discovery engines to identify trending topics.

2.  How to Monetize Your Lenses

What you write, and how you structure it, will be affected by your objective for that lens. There are a few alternatives for monetizing Squidoo lenses:

Affiliate Sales

You can join affiliate programs on Clickbank or Shareasale and write content around products sold in these programs. Link your images and links to these products so you can use Squidoo as a way to generate traffic and leads to your affiliate products and accounts.

Link Value

Some lenses, such as the one in the example above, can be used to create a powerful inbound link to your site, which in turn helps your site’s SEO and rankings.

Amazon Sales

Using Squidoo’s modules, link to products on Amazon so you can earn commissions.

Selling Your Own Products

Use Squidoo to target long-tail terms and to write about your products or services. Depending on the sales funnel of your product/service, you can add a link to the product purchase page or use Squidoo as a step in your sales funnel leading them to a landing page on your site.  This is great for etsy, shopify, or other stores.

Trending Topics

Keep an eye out for trends. Are people talking about a new social network? Do they have an affiliate program? Sign up, create a lens, promote it,  and stay ahead of the curve!

Create “Best of” Lists

Identify popular products and topics where people have difficulty selecting one product. Then research long-tail terms related to those products. Create a “best of” list, giving people the best choices and helping them go through the investigation process. They will appreciate your research and buy through your links.

Squidoo Payouts

Squidoo pays based on the popularity of their lenses.

How to earn money on Squidoo? Squidoo has a variety of paths you can follow to earn money.

Money-Earning Module

These include eBay, Squidoo’s Amazon, and Cafepress. Here you have an opportunity to earn 50 percent of the commission since Squidoo is an affiliate of Amazon, eBay, and Cafepress.

Squidoo’s Tier Payouts

Squidoo’s payouts are a bit complicated and are limited to lenses in the top tiers. Lenses are paid based on their average performance for the month. The best performing 2,000 lenses receive a payout of up to $80, the next 8,000 lenses earn around $10, and the next 75,000 lenses earn about 50 cents. Payouts are calculated based on ad revenue, so they do fluctuate from month to month.

You can choose to donate your earnings to charity, or you can use Squidoo to earn extra cash for yourself. Payments occur two months after the pay period closes. To be eligible for payout for a given month, the lens must be published for that entire month.

3. Create the Best Possible Lens

Use MindMapping to Develop a Lens Creation Strategy

Create a Squidoo strategy BEFORE you start creating lenses. Go back to your keywords and see how many lenses you can write while staying unique. Then consider creating a strategy where one lens picks up where the other left off.

Use mind-mapping to create a lens creation strategy, so you can maximize the benefits of each and interlink them together without being spammy.

Marcela De Vivo
Marcela De Vivo has been an SEO since 1999, promoting thousands of sites including large corporate sites and small mom and pop businesses. She loves to connect, so don’t hesitate to reach out through her Twitter, Facebook, Google Plus, Pinterest or LinkedIn profiles.
Marcela De Vivo

Comments are closed.

5 thoughts on “The Ultimate Guide for Creating and Promoting Squidoo Lenses That Rank

  1. Great article Marcela, some really useful points.

    In my experience though, Hubpages and Squidoo don’t let you link to one another. An old Hubpages article was removed as it linked to a (relevant) Squidoo page. Perhaps this is because of old black hat ‘link wheel’ tactics? This might have changed now, but I’ve always found that Hubpages especially hide articles with links to other web 2.0 pages.

  2. Marcela,

    This is by far the most comprehensive guide I’ve read about Squidoo. Given a choice, would you prefer hubpages over squidoo or would it be the other way round?

  3. Great info and Quite comprehensive about Squidoo.
    Squidoo is lot better than Hubpages, when it comes to versatility of options and overall look. However, I think Hubpages has really took the pace now. For hubpages, you don’t have to do anything except getting each hub featured. They do all the SEO for you and each Hub automatically gets ranked. However, for Squidoo you need to do continuous efforts to keep a lens featured and to drive traffic for it.
    For this reason, I like Hubpages more. However, Squidoo has better PR and is lot more lenient for backlinks.