Inbound marketing to attract high-quality links is a critical path to improving your website’s search engine ranking, increasing brand visibility, and gaining targeted referral traffic. It’s long been known that backlinks from respected sites within a niche can translate to greater credibility—and higher conversions—for the linked-to website.
However, link building alone won’t necessarily help you achieve a top search engine position or convert prospects to leads and sales. To achieve big results without a big budget, you need to soak up and convert as much non-paid search traffic as your market has to offer. To do that, you’ll need to “prime” your website for maximum effectiveness. This article discusses five areas of focus to get your website “inbound ready”:
- Get the Technicals Right and Welcome Them in the Door
- Build Trust and Maximize Conversion Rates
- Become an Authority with Linkable Cornerstone Content
- Get Social, Listen, and Respond to Your Market
- Outrank Competitors by Mastering Link Profiling
Get the Technicals Right and Welcome Them in the Door
Page Load Time
Page load time is critical to maximizing the number of visitors who remain on your site long enough to engage with your content. The pace of modern life is lightning fast, and today’s users have little patience for slow-loading web pages. With all the other Internet resources they have right at their fingertips, searchers can be fickle. Most will quickly abandon pages that take too long to load in favor of the next intriguing-looking link.
You can test your page load time on sites such as pingdom.com. The tool will give your web page a performance grade of so-many-points out of 100 (e.g. 85/100). It will also tell you how many seconds it took the page to load, as well as provide a good deal of other detailed technical information. This article at Six Revisions covers 20 different speed testing tools for your website.
One way to achieve faster load times is by simplifying the design of your web page. There are, however, ways to create richer pages while still minimizing page-load times, just as there are numerous other ways to achieve faster page loads. This article from the Yahoo! Developer Network will tell you more about them. Much of the information is highly technical, but even the average website owner should be able to implement many of the general concepts covered. If all else fails, an experienced web designer or developer should be able to help. A more user-friendly article targeting WordPress websites offers tools and ideas for speeding up the load time of your WordPress site.
Title Tags and Page Descriptions