The Importance of Research: A 2008 Resolution

Research, Research, Research! Personally, 2007 was the year I spent a few hours a day doing research on branding strategies, traffic strategies, news, etc. A big part of it is because I write on my blog, as well as SEJ.

I can’t begin to tell you how much of a difference it has helped me to develop my skills and career as an online marketer. Knowledge is power and that will always hold true. The more you read, the more you’ll know. Whether a post is decision based or face based, it is still information someone else isn’t reading.

One of the blogs I just stumbled upon is Blog Maverick which is written by Mark Cuban, the owner of the Dallas Mavericks. He is most known for his ownership of the NBA team but also for his start-up and sell of Audionet or which was sold to Yahoo! Why am I talking about Mark Cuban? From his success story, Cuban points out one of the most important factors to his success was his knowledge on the product he sold, whatever it was.

“…I tell myself that the people walking in the door know as little as I do, so if I just started doing what I told my boss I would do, read the manuals, I would be ahead of the curve. That’s what I did. Every night I would take home a different software manual, and I would read them. Of course the reading was captivating. Peachtree, PFS, DBase, Lotus, Accpac… I couldn’t put them down. Every night I would read some after getting home, no matter how late.”

Our success as online marketers come from knowing our marketing channels as well as our target audience for whatever it is you are marketing. It is such a good feeling to sit down in front of someone when they ask you a question about a topic and you are full of information to talk to them. I became a better salesman (even though I’m not one) when speaking to clients on the phone because I know my industry well. I know of new channels to advertise, new tactics, new trends, etc. That’s all from reading blogs, news sites, and research.

Researching is not only about reading but also about communication. Talk to your friends (industry friends) about what they are doing, what they are having success with. When I talk to an affiliate manager if I’m running some sort of affiliate offer, I always ask so many questions because that is part of my research. I try to get the most information out of every possible resource I can.

Reading or talking to someone about a successful campaign, a new channel of advertising, or whatever it may be can be a great motivator and idea generator, or can even save you time from doing something you won’t have much luck with.

So, this year, if you haven’t been doing so already, make research a part of your 2008 new years resolution. It will only help you achieve better results for your business. (Podcast on this same subject)

40dcc67e5b401a271afa4bb8d0eb5b9e 64 The Importance of Research: A 2008 Resolution
Pablo Palatnik is the author of the blog PalatnikFactor, focusing on all things Online Marketing and Search Engine Optimization specialist for Fortune3, a shopping cart software company by online retailers, for online retailers.

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14 thoughts on “The Importance of Research: A 2008 Resolution

  1. The research itself is very difficult these days with some many sources of information on the internet. I believe that knowing what to use and how you use it and trust is as important as the research.
    Thank you for sharing your thoughts.

  2. Alex,

    I think your comment is on the money. That’s where part of the research comes in, in knowing what sources to keep checking, how to make the most out of those resources, etc.

  3. Pablo,

    Not necessarily about the money. Let’s take for example the seo industry. You said you read a lot so I am sure you know there are lots of “seo experts” giving free advices on their blogspot blogs and trying to sell you a book or something. Is hard to determine what information is crap and what makes sense with all the information available.
    That is what i meant to say.


  4. Alex,

    hahah, when I said your comment was on the money, it meant your comment was right on (good comment)…nothing to do with actually money.

    I hear what you’re saying…theres a lot of crap out there, thats for sure. We all have different opinions and some people just dont know what the heck they are talking about…thats where your knowledge comes in. Distinguishing good info from bad info and coming to your own conclusions, ideas, etc.

  5. Oups…I did it again :)

    Yes is so true..and what is the worse is that everybody is giving great and free tips and advices without knowing a thing. And people searching for information and reading the stuff trust them, then they answer on forum and blogs like they know the big secret and other people are reading and spreading the information in the same way, without bothering to use their brains and logic. And when someone else tries to explain to them or is offering an opinion, they feel so smart and won’t even accept it. Maybe is just human nature but pisses me off so bad.


  6. Thanks for the good job you made in this, as the Marketer keep going for the succeful of the firm.




  9. hi! I’m not really into industrial research, but your article really helps in explaining to my grade seven students the impact of research in building progress. I am an English teacher here in the Philippines, a freelance writer, and I feel like trying the corporate world like writing for ads, reports, etc. after reading your blog. Hehehe. Thanks a lot!