SEO

Social Media vs. SEO & Search Marketing

For the past three months or so, the online marketing industry has taken on a big shift in market interest. Social Media is becoming a topic of conversation in every search marketing blog. Everyone talks, everyone listens.

SEO still remains a mystery to most, but much better understood now by many. Blogs and forums, as well as the growing market of search engine industry conferences have given many people many answers to strategies and techniques on current SEO tactics.

The market also shifted with online marketers in the growing success and interest of Pay-Per-Click. Adwords became the new Myspace for us marketers; if you weren’t in, you were out!

You mean, I can set-up a campaign and drive traffic to my website by paying for a click and not having to wait around 2-3 months for my site to be optimized? It had success written all over it, and not only for marketers, but also for users. Much blogging has been done in the past 3-5 months on the quality score implemented by the engines, but not so much strategy wise.

The emergence of sites like Myspace, Facebook, Digg, YouTube, and many others fueled not only a big change in the online space for users, but also marketers.

Many marketers and agencies are focusing on Social Media and how to use these sites to generate traffic & buzz about a product or brand itself. Blogs are becoming the MAIN source to learn how to market in the social space and design strategies. Where there’s demand, there’s supply. Social Media is blogged more often now than SEM and SEO put together.

icerocket Social Media vs. SEO & Search Marketing

In the past 3 months, 641.88 social media post per day, 278.31 search engine marketing post per day, and 242.77 search engine optimization post per day.

Pablo Palatnik is Managing Partner of eTrend Media Group, which specializes in Pay-Per-Click Management & Social Media Optimization.

40dcc67e5b401a271afa4bb8d0eb5b9e 64 Social Media vs. SEO & Search Marketing
Pablo Palatnik is the author of the blog PalatnikFactor, focusing on all things Online Marketing and Search Engine Optimization specialist for Fortune3, a shopping cart software company by online retailers, for online retailers.

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5 thoughts on “Social Media vs. SEO & Search Marketing

  1. Not sure if it was here or not…but Social Sites bring in more traffic than the “2nd tier” engines. SMM is really changing the marketing approach of my company.

  2. I did not pay a whole lot of attention to social networks until January of this year. Since then, I have been the recipient of huge amounts of traffic to my site and have connected with some very knowledgeable people. I have also gained new business through social networking.

  3. @ Dan: It really is changing most companies marketing approach online. You just can’t leave that part out of your marketing strategy unless your brand or product really doesnt call for it.

    @ Matt: What these social sites have done as far as driving traffic to other websites is unbelievable. I think most of us marketers can say social sites have opened the sea of traffic for most us. The traffic is there, it was mostly ONLY limited to search engines if you think about it. This has opened a whole new planet to many.