SEO Monster Mash “Recipe” Contest: Win $500!

As fall sets in and the holiday season starts, SEJ and Advice Interactive Group bring you a Halloween contest to kickstart the ghoulish fun.

Submit your best Halloween “recipe” for SEO success, and win $500!

Monster Mash Recipe with Cutts of Matt

SEO Monster Mash with Cutts of Matt

See our Festive Fall SEO Recipe For Success below as an example.

Our judges will select the best 5 submissions which will be posted for votes. The grand prize winner will receive a $500 gift card, an SEJ grab bag and a congratulatory post with your recipe featured on SEJ.

To submit your entry go to the SEO Monster Mash contest page. Entries must be submitted by October 18, 2013. Good luck!

Festive Fall SEO Recipe For Success

This savory stew will delight your friends and enemies alike! In olden days it was made with pandas, but since they are now endangered, penguins make a good substitution.


1 penguin, tagged “organic”

1 Crazy Egg                                                               2 QuickSprouts

4 cups fresh content                                             3 medium SERPS

3 meaty Cutts of Matt                                         4 spiders

3 crawlers                                                                  3 piggybacks

5 strong keywords                                                 5 exact matches

8 liters link juice                                                     10 competing pages

link bait to taste                                                      evergreen content for garnish


1 cauldron                                                                  1 SEO toolbar

1 keyword tool                                                         3 sturdy blog posts

4 lines anchor text                                                 10 activity logs + kindling


  1. Form blog posts into a tripod and suspend the cauldron from the top, using anchor text to secure. Fill cauldron with link juice.
  2. Place kindling beneath pot and light with your exact matches. Feed fire with activity logs as needed.
  3. Bring link juice to a rapid boil and add all 10 competing pages. Boil until pages are limp. Lower flame.
  4. Chop the penguin into bite size snippets with the keyword tool and add it to the pot along with the 4 cups of fresh content.
  5. Using the SEO toolbar, beat the SERPS until they are thoroughly blended. Pour this mixture slowly into the cauldron, stirring continuously.
  6. Add the spiders and the crawlers, taking care not to let any escape.
  7. Finely chop the meaty Cutts of Matt and the piggybacks into bite-sized chunks. Add them to the mixture all at once, followed immediately by all 5 keywords, whole.
  8. Beat the Crazy Egg until it hallucinates, then set it aside to mellow.
  9. Meanwhile, soak the QuickSprouts in boiling water until they flower, about 1 minute. As soon as they bloom, toss them into the cauldron. (Remain alert! They’re quick, remember?)
  10. Add link bait to taste and simmer until moonrise on Whiteboard Friday. Garnish with evergreens.

Serves about 13 (or 1 coven)

Serving Suggestion

XML site maps in festive colors make great ground cloths. Place them around the fire with color compatible, hollow gourds and invite guests to dip their own portions from the cauldron.

Place piles of breadcrumb links around the sitemap for guests to sprinkle on top of their gourds.

Add a fun touch by providing white, gray and black hats for guests!  After dinner, ask everyone to join in a Google Dance around the fire.

Note of Special Interest

This recipe is a favorite of the well known wizard, “Art of SEO

Recipes must be received by October 18, 2013. Go here to submit yours! 


Bernadette Coleman
Bernadette Coleman is the CEO of Advice Interactive Group an award winning Inc 500 digital agency. She has been actively involved in SEO and Internet marketing since 2001. Bernadette is passionate about all things digital including content, search, social and local. Her knowledge and experience have made her a leader in the industry and her passion for innovation and growth has led her company to become one of the leading online marketing and technology firms.As the company founder and CEO, her responsibilities include working with our team leaders to develop and manage the overall growth strategy of the company, developing marketing strategies for our clients, and uncovering business opportunities for all. She writes for multiple blogs and actively shares on Twitter, Google+, Facebook and LinkedIn.In her little bit of spare time, Bernadette enjoys audio books and the company of her amazing husband, Tom Coleman and their blended family of 5 children. Together they spend time advocating for brain injury awareness and promoting their nonprofit, TryMunity, a social network for survivors and supporters of traumatic brain injury (TBI).You can read more about her on Google Profile.
Bernadette Coleman

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