[Infographic] Search Engine Market Share November 2012

A new infographic by Chitika insights reveals the latest trends in search, with Google, Yahoo, Bing, Ask and AOL as the main players. The results are a bit different than revealed in comScore qSearch analysis, where Google Inc. ( GOOG ) sites led the explicit core search market in November with 65.4 percent market share. Chitika insights places Google at 70.2 percent market share and state that Bing dropped 0.48 in total usage, and Yahoo! Inc. ( YHOO ) sites saw a share rise of 1.5%.

The data differs from comScore’s analysis on several points, but there are some interesting takeaways by Chitika insights, concerning a couple of search predictions for the near future. Obviously, Google remains king of search as 2012 comes to a close, but the company concludes that Yahoo! will continue to strengthen its position in the search market, “as its new offerings seem to strike the right chords with users.” There’s also a chance for search engines like DuckDuckGo, because privacy issues will continue to remain central concerns for business and consumers, who will now start looking for “privacy focused” search engines to enter the market.

Search Engine Market Share, November 2012

Mihaela Lica Butler
Mihaela Lica Butler is senior partner at Pamil Visions PR and editor at Everything PR. She is a widely cited authority on search engine optimization and public relations issues (BBC News, Reuters, Al Jazeera and others), with an experience of over 10 years in online PR.

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6 thoughts on “[Infographic] Search Engine Market Share November 2012

  1. Thank you for fresh insights Mihaela, (I shared it around already) have you got more for us? Can you also make a post about your predictions for 2013 (love to hear it)
    It’s interesting to see Yahoo gaining space, perhaps Bing’s recent negative campaign against Google is paying off (but let’s give Bing a credit for at least trying to keep the giant honest)
    It is also interesting to see how privacy can be obtained online (are we bit too late for this?) because we Australians love our privacy, but it seems it went out the door, and now lost in internet ether.

      1. I am interested in your predictions about 2013 too and will wait for hem in near future (i hope). Wonderfull post and thanks in advance :)

  2. I don’t know if it’s just being from Canada, but I still find my little group of 25 websites is much closer to 85% Google search referrals. Bing never adds up to more than 10%. The sites are mostly commercial B2B with a couple of B2C.