Promoting a Start-up: Link Building from Scratch

We see social media start-ups pop up daily, and naturally we often have to deal with promoting them. Link building from scratch can be both challenging and exciting but it’s good to know where to start.

Consider adding a resource to start-up blogs – it’s a good way to promote a buzz, especially if your start-up has some innovative features to offer. Most of these blogs are followed by other bloggers seeking new post topic ideas who will grab it and promote further. Here are a few from huge to small start-up blogs accepting submissions:

  • Killer Startups grew really fast into the huge resource with thousands of subscribers (largely due to high rate of daily updates);
  • Mashable has launched a Startup Review series covering a new startup daily – it is tough to get into but is well worth it.
  • StartUp is an awesome resource containing blogs, jobs, community (and even a printed magazine) and also accepting submissions;
  • DoFollowNet: review new free tools for free
  • Amazing Startups is a fairly new start-up blog;
  • StartupMeme is another solid frequently updated start-up blog;
  • TechPluto covers tech startups and start-up news;
  • GreatStartups seems to be updated less frequently but can be tried out nonetheless;
  • StartupBooster is also new and rarely updated but who knows what it could grow into.

Feature the site in Web 2.0 start-up directories:

Try participating in Web 2.0. start-up contests (e.g. StartUp 2.0 and SEOmoz’s Web 2.0 Awards).

Do your homework: learn how other successful startups were once launched:

A few more on-the-spot tips:

  • consider pitching local blogs and online magazines letting them know about their native startup launch;
  • create a pre-launch buzz: relevant contests or give-aways;
  • don’t forget about the basics: submit a good timely press release letting the world know about your startup launch.
Ann Smarty
Ann Smarty is the blogger and community manager at Internet Marketing Ninjas. Ann's expertise in blogging and tools serve as a base for her writing, tutorials and her guest blogging project,
Ann Smarty

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12 thoughts on “Promoting a Start-up: Link Building from Scratch

  1. Wow, I didn’t even realize there were resources like this out there — people looking to profile new startups. I will throw my hat in the ring immediately. Thanks!

  2. Ann, Thank you Thank you Thank you this is just the information I have been looking for. Especiallly like the tip “homework”. They are great links and will provide me with much needed knowledge.

  3. Startups could also look into tapping amazing tech startup communities like Launching Next. That’s just one example, but these communities have thousands of users interested in hearing about promising startups. Just one tip: Never pay for any service that charges a fee for inclusions/submissions. Save your money for more efficient marketing campaigns.

  4. Thanks Ann Smarty.
    That was a short and informative article. I am sure there must be many others. Everyday, we are finding one or new website for link building.