#Pinterest Launches Analytics Tool for Business

Starting today, marketers with business accounts on Pinterest now have a tool for tracking basic web traffic between their verified website and Pinterest.  Pinterest Web Analytics offers tracking of several key performance indicators and is, most likely the first steps to monitizing the highly popular virtual dream board.

Pinterest Web AnalyticsThe web analyitcs tool enables participants to track content from their verified website that has been pinned, and how it propagates via views and repins through the network.  The tool also tracks referral traffic to the business website from Pinterest.

Last summer Shareaholic showed that Pinterest was already beating Twitter, StumbleUpon, Bing, and Google in referral traffic. Furthermore, Pinterest users are 10 percent more likely to make a purchase than people who come over from other networks, according to Shopify.

Aside from the possibility of advertising or “promoted” pins of some sort, this tool indicates there is potential for premium business account services and maybe even the ability to purchase pinned items within Pinterest.

Now that there is tracking data available, are you more interested in adopting Pinterest to help drive qualified traffic to your website?  Leave us your thoughts and comments below.

Michelle Stinson Ross

Michelle Stinson Ross

Content & Outreach Goddess at AuthorityLabs
Michelle Stinson Ross is a digital marketing industry recognized authority on the outreach power of social media. She has worked as a community manager and consultant for several brands to increase brand awareness, raise the visibility of special promotions, and train their teams to use the social space to connect with media influencers and the public. Michelle is part of the marketing team at AuthorityLabs and co-hosts #SocialChat, a Twitter based live chat that covers a variety of topics geared toward social media marketing (Mondays at 9 p.m. ET). Her passion for social media marketing has made her a regular conference speaker at events like ClickZ Live, and Search Marketing Expo. She has also been a featured guest on Webmaster Radio and several industry Hangouts on Air.
Michelle Stinson Ross
Michelle Stinson Ross

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10 thoughts on “#Pinterest Launches Analytics Tool for Business

  1. Really a good implementation by Pinterest. Its really a informative one. Hope to see some more new features from Pinterest

    1. I can appreciate that Rob! I feel like this is one of those years to absorb as much of the NEW as possible. Honestly, right now I’d focus on Pinterest over the latest version of MySpace. :)

  2. Pinterest has been one of the fastest growing social platforms in the past 12 months. For many brands, the purchasing power of Pinterest users made this social platform an inevitable part of the e-commerce industry. The analytics tool is certainly a benefit to track referral traffic, learn more about user engagement and improve SEO strategy. Thank you for sharing!