SEO

Online Holiday Shopping Surpasses $25 Billion: Traditional Retailers Impacted

comScore holiday shopping data Online Holiday Shopping Surpasses $25 Billion: Traditional Retailers ImpactedAccording to a report that comScore released on Sunday, e-commerce holiday sales have now reached $25 billion. That number, which includes the first 39 days of the holiday season, represents a 15% increase over the same time period last year. A combination of strong marketing, free shipping, and attractive offers have enticed shoppers to spend money online rather than at retail locations.

The mid-income Americans, those that earn $50,000 to $99,000 annually, have increased the amount they spend by approximately 20%, upper income Americans have increased their online shopping budgets by 16%, and Americans earning under $50,000 are spending 1% less this year. While those earning under $50,000 this year are spending less each, the number of shoppers in this category has increased by 10%.

Gian Fulgoni, the comScore chairman, said the following of the strong holiday sales:

“The most recent week of the online holiday shopping season saw growth rates remain in line with the season-to-date at 15 percent and three individual spending days eclipse the $1 billion threshold. These highlights represent another very positive sign for the holiday shopping season, as the week following ‘Cyber Week’ often experiences relative softness in spending momentum due to retailers pulling back on their promotional activity. As we enter what will be the heaviest week of the season for online retailers – beginning with ‘Green Monday’ on December 12 – all signs are now pointing to a strong finish to the season.”

Green Monday, which was initially named by Ebay in 2007, is the second Monday during the month of December (today). The reason Green Monday is one of the largest shopping days of the year is it is the last day many retailers will guarantee Christmas delivery without requiring consumers to pay expedited shipping charges. For five out of the past six years, Green Monday has been either the top-ranked or second-ranked online shopping day of the holiday shopping season.

With the 2011 holiday season having already producing six online shopping days that surpassed $1 billion in sales, most traditional retailers are feeling threatened by the increasing number of consumers completing Christmas shopping online.

[Sources Include: comScore]

0c15e0b63451c1383c65f73c9084b747 64 Online Holiday Shopping Surpasses $25 Billion: Traditional Retailers Impacted

David Angotti

After successfully founding and exiting an educational startup in 2009, I began helping companies with business development, search engine marketing (SEM), search engine optimization (SEO), conversion rate optimization (CRO), online marketing, mergers and acquisition, product development, and branding. Now, I am focused on a new startup in the travel and tourism market niche.
0c15e0b63451c1383c65f73c9084b747 64 Online Holiday Shopping Surpasses $25 Billion: Traditional Retailers Impacted

You Might Also Like

Comments are closed.

2 thoughts on “Online Holiday Shopping Surpasses $25 Billion: Traditional Retailers Impacted

  1. And it concludes that now the traditional business should move towards online marketing to boost their sales.
    Though for a new marketer the road is always not easy but the Internet Marketing firms can help them if they have some bucks to shell out. If any body require any sort of help for search engine optimization (SEO),pay per click marketing (PPC) or social media marketing (SMM or SMO) simply log on to <

  2. This is due to the power of online marketing that increase their sales. If they also offer free shipping and more discounts, they will surely get more customers especially on holidays where online shopping sites offer promo :)