Naveen Jain Interview : Date Check, People Search & Entrepreneurship

Part of learning about business, search and technology is learning about those who have done well in each respected field. While SEJ generally concentrates on search marketing or search optimization, there are many other fields of search that prove of interest.

People Search is the cornerstone of many different search related business models, from the White Pages of Yahoo & Verizon and the social networks of Facebook & LinkedIn, to the background check platforms of Intelius and other companies. I was reading up on Intellius and saw that the company is branching out beyond traditional personal information checks.

Intellus launched Date Check last year for the iPhone as a practical and interesting application for conducting people searches of potential dates and people you may meet, to be able to find out more about them than you can by Googling their name before establishing a more intimate relationship. Date Check launched with the slogan “Look Up Before You Hook Up

Today’s dating scene is tough to navigate, which is why Intelius developed Date Check, a free mobile app that deciphers fact from fiction in the palm of your hand. Simply enter a name, phone number or email address and instantly get accurate and comprehensive results. With features like Sleaze Detector, Compatibility, $$$, Interests and Living Situation, you can be in the know on the go. “Look up before you hook up.”

Here’s a video about Date Check … I think it’s not only hilarious, but brilliant. Not only did I check it out, but I asked many single friends and colleagues about the tool and they ALL thought it was useful and practical.

I looked into Intelius and Date Check a bit, and got connected with the man behind the company and its vision, Naveen Jain. Naveen has a pretty long history in the world of people search, and his company acquired Spock.com, a people search engine that incorporated social networking features into its people search results. I found this to be a great chance to not just talk to Naveen about his success (which is inspirational to me as an entrepreneur, publisher and a co-founder of a growing tech company with 20+ employees), but also about Date Check and the direction Intelius is going in social and mobile. Here are some excerpts from our conversation.

Hi Naveen, thanks for the time to chat. I’ve been following you for a while and am quite interested in the direction Intelius is going in. But what interests me more from a business perspective is the formula for success. What things can you attribute to your success?

  • Passion – You must be passionate about what you are trying to achieve. It must mean something to you and you must be willing to sacrifice a large part of your waking hours to this purpose. Your passion will ignite the same intensity in others who join your team and help the same cause. Your team members and your customers are more likely to believe in what you are doing because of your passion.
  • Focus – Great entrepreneurs see many opportunities where others see nothing; this is a gift but without focus can be the downfall. We can only focus on things that we can control and that means we need to stay focused on our efforts and let the results be what they will be. You have to always remember that most companies die from indigestion rather than starvation i.e. companies suffer from doing too many things at the same time rather than doing too few things.
  • Hard Work – Success comes from hard work; there is no such thing as overnight success. Behind every overnight success lies years of hard work and sweat. Even the luckiest people will tell you that there is just no easy way to achieve success. Luck comes to those who work hard. Successful entrepreneurs always give 100% of their efforts to everything they do. There should never be any regret in the outcome if one knows that they are giving it their best effort and leaving no stone unturned.

What are one of the first things you notice when you meet another business professional?

Whether they are humble. Over the years, I have learned that those who are humble typically have accomplished the most in life and have had the realization that its time to focus how YOU can help others. They usually attribute their success to having good timing and luck along with all the hard work and vision they likely had.

Since family is very important to me, there’s a common bond with those professionals who share similar values. Regardless of what size company you are CEO of, at the end of the day we are spouses, and parents concerned with the broad issues that impact us globally

How do you see people using social media and Date Check?

We’ve seen positive success with Date Check our first mobile application…consumers want immediate access to information that can help them make more informed decisions…We plan to expand our mobile offerings into services help Parents keep kids safe, business people more aware of potential partners, and overall verification of credentials

Speaking of family, with Date Check – would you let your daughter use it?

Since my daughter isn’t in college yet, she usually uses Date Check to look up her new school friends addresses or if she needs a student or home phone number quickly.

But she really thinks its useful and when she’s older and dating it will come in handy

Loren Baker
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Loren Baker

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