Myspace Gets a New Prom Dress

Yesterday, the buzz engines lit up with chatter about the tease of a totally revamped MySpace. “The NEW MySpace” released a video previewing the look and features of what Justin Timberlake and others hope to be a huge comeback.

The first thing I noticed was that MySpace has embraced the fact that it is rejoining a world dominated by Facebook and Twitter, so it welcomes users of both platforms with the option to log in and import profile information from both. Beyond that, the slick video indicates that the new MySpace is pretty to look at.

Ok, great. And most girls can get dolled up and look amazing in their new prom dress. But how long will that last? And beyond looking beautiful for a little while, what’s the point?

I fell in love with the connection social media could help me make with others in the hey-days of MySpace. When Facebook first came along, I wasn’t that impressed. Now that I’m professionally involved, I have to look at the offering from a much more serious perspective. What will users actually get out of this that they cannot get anywhere else?

Clothing racks are full of pretty dresses, and the Internet is a constant stream of eye-candy. MySpace will have to offer far more than paparazzi bait and slick styling to make it in a social world full of content and conversation. Although, it seems like just the sort of place that Perez Hilton and hordes of Beliebers will probably flock for a while.

Michelle Stinson Ross

Michelle Stinson Ross

Content & Outreach Goddess at AuthorityLabs
Michelle Stinson Ross is a digital marketing industry recognized authority on the outreach power of social media. She has worked as a community manager and consultant for several brands to increase brand awareness, raise the visibility of special promotions, and train their teams to use the social space to connect with media influencers and the public. Michelle is part of the marketing team at AuthorityLabs and co-hosts #SocialChat, a Twitter based live chat that covers a variety of topics geared toward social media marketing (Mondays at 9 p.m. ET). Her passion for social media marketing has made her a regular conference speaker at events like ClickZ Live, and Search Marketing Expo. She has also been a featured guest on Webmaster Radio and several industry Hangouts on Air.
Michelle Stinson Ross
Michelle Stinson Ross

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4 thoughts on “Myspace Gets a New Prom Dress

  1. LOL really hard at “just the sort of place that Perez Hilton and hordes of Beliebers will probably flock for a while”! hahaha!

  2. I think the large visual structure of it makes it vastly different from anything we have now. It will be interesting to see how it functions with your average user. Only time will tell. It does seem different and not a challenge to social media behemoths, but rather an auxiliary.

  3. Myspace timeline… scroll left to right. Facebook timeline is so yesterday with its up and down scroll. New!