Yesterday, the buzz engines lit up with chatter about the tease of a totally revamped MySpace. “The NEW MySpace” released a video previewing the look and features of what Justin Timberlake and others hope to be a huge comeback.
The first thing I noticed was that MySpace has embraced the fact that it is rejoining a world dominated by Facebook and Twitter, so it welcomes users of both platforms with the option to log in and import profile information from both. Beyond that, the slick video indicates that the new MySpace is pretty to look at.
Ok, great. And most girls can get dolled up and look amazing in their new prom dress. But how long will that last? And beyond looking beautiful for a little while, what’s the point?
I fell in love with the connection social media could help me make with others in the hey-days of MySpace. When Facebook first came along, I wasn’t that impressed. Now that I’m professionally involved, I have to look at the offering from a much more serious perspective. What will users actually get out of this that they cannot get anywhere else?
Clothing racks are full of pretty dresses, and the Internet is a constant stream of eye-candy. MySpace will have to offer far more than paparazzi bait and slick styling to make it in a social world full of content and conversation. Although, it seems like just the sort of place that Perez Hilton and hordes of Beliebers will probably flock for a while.