Matt Cutts and Othar Hansson on How to Establish Authorship

Have you ever noticed that some search results show up with a smiling face included?

Matt Cutts author attribution

Like this one for Matt Cutts.

This is the Google Authorship markup at work.  And it’s not just for Matt Cutts.  If you contribute written content to an online publication, your smile can show up in search for your work, just like a Google Rock Star.

What’s even better is that it’s probably the easiest little bit of code you’ll ever add to a web page.  Watch this video as Othar Hansson and Matt Cutts explain how to add rel=author to both single and multiple author publications.

Michelle Stinson Ross
Michelle is the co-host of the popular Social Media discussion group #SocialChat, blogger, and Social Media Advocate/Consultant +Michelle Stinson Ross
Michelle Stinson Ross
Michelle Stinson Ross

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4 thoughts on “Matt Cutts and Othar Hansson on How to Establish Authorship

  1. Is this face saving? One has to wonder. It has failed as a social medium. Only reason i joined is for seo value, none of my friends ever followed.

  2. I’ve been using Authorship on my blog for quite some time but I haven’t seen increase in search rankings or traffic so far. I just wonder how it is working for other people.

  3. You may be the verified author for certain pages but that doesn’t mean that your image will appear in SERP results. You can check the web pages for which you are the verified author by looking at the Author Stats link under Labs in the left sidebar on your Google Webmaster Tools desktop.